I oversaw and managed business operations in Indonesia while expanding management to the Philippines, Malaysia, Vietnam, and India. My responsibilities included driving business growth through strategic initiatives as well as contributing to the development of market expansion plans aligned with Brompton's goals. I established and maintained strong relationships with key stakeholders, such as distributors and dealers, top retailers, policymakers, logistic third parties, and local Brompton communities. My management duties involved setting up the market and partnerships, delivering business performance, and building the brand in these markets, with a particular focus on developing and expanding business channels, including Brompton License Junction. Additionally, I developed long-term strategies and actionable short-term tactics to ensure sustainable growth. My achievements include entering these markets amid the sunsetting cycling trend and building the business from the ground up for sustainable future growth with the right business model and the right partner. Me and my team, also created fundamental brand experiences by launching Brompton’s official social media channels, organizing consumer events, and executing multiple successful product launches for the brand in collaboration with other lifestyle brands or communities. These efforts significantly enhanced our market presence and consumer engagement, setting a strong foundation for continued expansion and success.

As a senior management partner to Levi's Indonesia Country Director, I have played a pivotal role in shaping and executing strategic initiatives across the retail channels, encompassing 85 Levi's Stores, 4 Dockers Stores, 18 Levi’s Outlets, and e-commerce platforms, including the top six marketplaces and levi.co.id. My primary focus has been on driving revenue and EBIT through the implementation of rapid commercial solutions and ensuring sustainable business growth and profitability. I have also spearheaded the omni-channel strategy at Levi's Indonesia together with the franchisees and Levi's regional team. My leadership in operational excellence has involved directing a dedicated operations team to maintain high retail strategy standards and guidelines while also fostering full team capability development for 15 members. Our efforts have yielded significant achievements, including winning the Excellence Award in 2017 for orchestrating a double-digit growth turnaround and improving conversion rates and operational excellence, resulting in a 14% increase in L4L and a 12% rise in conversion rates by 2019. Additionally, my contributions as part of the Indonesia Leadership Team led to another Excellence Award in 2018 for a comprehensive strategy implementation that improved franchise retail operations, achieving 16% L4L growth. These accomplishments underscore my ability to drive impactful business transformations and deliver sustained performance improvements.

In this role, I have partnered with Nike Indonesia's Commercial Director and Country Leadership Team to develop and drive comprehensive country strategies. Specifically, as the channel leader for Monobrand (Nike brand only), I have collaborated with C-level executives from retail partners to grow the marketplace, expand channel contributions, and elevate Nike's premium positioning. I was leading a team of key account managers. We formulated and executed short- and long-term business plans and conducted business reviews to achieve key performance indicators such as sales productivity, inventory health, and operational excellence. Aside from that, part of the role's responsibilities included developing and leading a cross-functional team to implement strategic growth plans, annual tactical plans, and expansion strategies aimed at sustainable business growth, maximizing profits, maintaining healthy inventory levels, and ensuring shopper satisfaction. Some achievements made during this tenure include being appointed to oversee the e-commerce business and leading as the project manager for Nike South East Asia's first Electronic Data Interchange implementation, driving innovative solutions and efficiency improvements.

In both Samsung Electronic & Coca-cola Amatil Indonesia, I delivered weekly and monthly sell-in revenue and quantity targets for partners, carefully monitoring inventory levels and sell-through processes to ensure stock availability and sell-out results for end consumers. Maintained responsibility for developing and executing promotional plans with partners' product managers to achieve targeted sell-out numbers, in-house share growth, and effective spending and benefit management. Together with a team, we ensured budgeted sales and profit targets were met through strategic packaging, pricing, and innovative promotional programs. I developed and negotiated trading terms to establish robust business partnerships and created joint customer business plans to maximize volume, profit, and market share. Additionally, I ensured promotional strategies aligned with our trading terms and customer business plans, ultimately driving revenue, profit, and customer satisfaction.

In Roche Pharmaceutical, I established public relations and communications strategies for assigned products, ensuring all PR interactions and communications were fully aligned with and reinforced the product positioning and key messages. Collaborating with my team, I contributed to the development of strategic launch and marketing plans, ensuring cohesive and impactful market entry and sustained product visibility. In my role at Healthy Choice, I analyzed and identified market trends and consumer needs, developing strategic and tactical marketing promotion concepts across all business lines, including clinics, stores, restaurants, bakeries, and cafés. I created and executed numerous advertising and brand awareness campaigns through both above-the-line and below-the-line channels. Additionally, I engaged in various business development projects, such as business networking, joint promotions, credit card tie-ups, community building, and loyalty programs, to execute comprehensive business plans. For Astra Honda Motor, I captured, measured, evaluated, and analyzed customer feedback across HONDA networks throughout Indonesia using customer voice monitoring tools like Customer Satisfaction Level Surveys, Customer Satisfaction Index Interviews, Customer Behavior Surveys, Customer Loyalty Surveys, and Customer Focus Groups. By creating concepts, executing actions, analyzing results, and providing insights to the Sales Department, I ensured consistent service and hospitality from Honda's frontline staff through the Mystery Shopper and Mystery Caller programs.