Managed B2B client relationships and sales pipeline using CRM systems; oversaw lead follow-ups and opportunity tracking to improve sales conversion and streamline client management. Coordinated cross-functional teams (sales, production, and operations) to improve workflow efficiency and ensure timely order fulfillment. Prepared sales reports and performance tracking to support business decisions and business development activities.

Directed, mentored, and empowered a 3-person brand team; implemented strategic planning and oversaw campaign execution to achieve an average monthly revenue growth of 5.5%. Managed full-cycle campaigns including TikTok livestreams, bundling strategies, and KPI tracking to meet and exceed monthly targets. Streamlined team operations through training, optimized onboarding, and aligned internal workflows to boost efficiency and cross-team coordination.

Supported livestream, marketing, and product operations, contributing to improved efficiency and measurable results such as a 25% increase in engagement. Assisted in TikTok campaign planning, executed promotional launches, tracked performance to drive engagement growth, and coordinated logistics and packaging with internal departments.

Managed digital campaigns, livestreams, and content planning. Produced TikTok and Facebook content to drive engagement.

Ensured product accuracy and quality before delivery; checked item conditions to meet selling standards. Supported product packaging and dispatch across Taiwan.