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陳子耘
Product manager
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陳子耘

Product manager
I'm good at learning across different fields and I love tackling challenges head-on to get things done efficiently. Whether it's from participating in 7-11's talent development program to handling nationwide logistics, I've done everything from running stores to making big-picture plans. At Schrodingcat, a startup I worked for, I took charge of developing the 'Cat Fun City' app and overseeing day-to-day operations. Now, at DIGITIMES, my focus is on rocking it in B2B management and marketing. I'm super passionate about innovation and I'm always striving to grow professionally and be the best I can be.
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電子時報
Logo of the organization.
National Cheng Kung University
台北市, 台灣

Featured Resume

Uploaded on may 5º 2024

Professional Background

  • Situación actual
    Empleado
    Abierto a oportunidades
  • Profession
    Business Development
    Project Manager
    Strategic Planner
  • Fields
    Marketing / Comunicación
    Software
    Bienes de Consumo
  • Experiencia laboral
    6-10 años (6-10 años relevante)
  • Management
    I've had experience in managing 5-10 people
  • Skills
    Microsoft Office
    Canva
    Google Drive
    Communication
  • Languages
    English
    Intermedio
  • Highest level of education
    Master

Job search preferences

  • Desired job type
    A tiempo completo
    Interesado en trabajar a distancia
  • Desired positions
    行銷企劃、活動策展人、專案經理、產品經理、商務開發
  • Lugares de trabajo deseados
    New Taipei City, Taiwan
    Taipei City, Taiwan
  • Freelance
    Trabajador autónomo a tiempo parcial

Work Experience

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Senior Marketing Specialist

電子時報
A tiempo completo
feb 2023 - Presente
Taipei City, Taiwan
1. Technology Industry Forum Planning and Marketing - Spearheaded planning and marketing initiatives for forums within the realms of science, technology, healthcare, and entertainment, encompassing both online and offline forums and exhibitions. - Conducted comprehensive research to identify and leverage the latest technology trends, crafting strategic forum plans accordingly. - Oversaw the conceptualization and development of the forum's primary visual proposals. - Contributed to advancing business investment initiatives. - Orchestrated marketing material planning and operational analysis leveraging GA4 analytics. - Facilitated cross-industry collaborations, promoting partnerships between public entities and associations. - Crafted hosting scripts and generated comprehensive case-closing reports outlining benefits and future recommendations. 2. New Web Design Planning - Led the creation of wireframes and facilitated interdepartmental communication for effective execution. - Formulated platform content strategies and successfully executed plans. - Invited at least five internet celebrities in the AI ​​industry to join this platform. 3. Business Development (BD) - Conducted extensive market research to identify opportunities and trends. - Developed compelling sales kits to drive business growth. - Executed internal publicity and promotion strategies to enhance visibility and engagement.

Co-Chief Executive Officer

ago 2021 - feb 2023
1 yr 7 mos
1. Competitive Product Analysis and Company Strategic Development Planning - Tracked project progress through weekly meetings, ensuring strategic alignment with company objectives. - Compiled and presented monthly operational status reports to supervisors for strategic decision-making. 2. "Cat Fun City App" Product Development - Crafted product positioning strategies and developed wireframes to guide product development. - Designed engaging puzzles within the "Cat Fun City App" interface. - Conducted comprehensive internal and external product testing to refine features and functionalities. 3. Cross-Domain Cooperation - Collaborated with Taiwanese comic entities to foster cross-domain partnerships. - Recognized as a finalist for the Cross-Field Application Award at the Ministry of Culture’s Golden Comic Awards in September 2023. 4. Industry Integration - Independently developed stalls and stores, establishing successful cooperative relationships with about 73 outlets. 5. Business Development - Implemented an effective B2B marketing strategy, designing puzzle script projects tailored for stores and neighborhoods like Moni Cafe, Cat Embassy, and YonHo. 6. Sales Kit Development - Authored and presented compelling sales kits and proposals to showcase product offerings and opportunities. 7. Account Management - Managed monthly salary calculations, cash flow tracking, and payment processing. - Reconciled financial records with accountants to ensure accuracy and compliance.
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Purchase Specialist

oct 2020 - ago 2021
11 mos
1. Category Management - Managed the self-service area within the supermarket, overseeing tea eggs, steamed buns, oden, hot dogs, Slurpees, and ice cream. - Formulated and executed product marketing strategies while diligently tracking benefits and outcomes. - Spearheaded market research initiatives for new product development, creating comprehensive plans for market entry. - Identified and presented new business opportunities to sales teams, offering training and educational support. - Collaborated across departments to streamline operations and enhance efficiency. - Conducted supplier proposal tastings and analyses, negotiated costs, and facilitated profit-sharing negotiations, including Minimum Order Quantity (MOQ) calculations. - Assessed sales reports to evaluate category performance and adjust strategies accordingly. - Orchestrated annual category plans to align with business objectives and market demands. 2. Special Projects - Developed the renowned "所長茶葉蛋" in collaboration with 所長茶葉蛋, significantly amplifying gross profit margins and elevating the brand value of tea eggs within the market.
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Store Designer

ene 2020 - oct 2020
10 mos
1. New Store/Remodel Store Planning - Acquired proficiency in SketchUp software, utilizing it effectively in store planning and design implementation. - Created detailed 3D and engineering drawings to facilitate conceptualization and execution. - Provided on-site supervision during the construction phase to ensure adherence to design specifications and quality standards. 2. Special Counter Design - Crafted detailed 3D drawings for the K seren shelf, optimizing its design and functionality. - Designed a unique candy cabinet for special store setups, balancing aesthetics and practicality to enhance product display and customer engagement.
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Consultant

ene 2019 - dic 2019
1 yr 0 mos
1. Store Management Guidance - Analyzed purchase, sales, waste, and shortage data, providing valuable insights to franchise owners for informed decision-making. - Coached and mentored stores to implement strategies aimed at boosting sales performance. - Conducted tutorials for stores to optimize sales of key products, enhancing profitability. Gathered business intelligence in various districts to inform strategic decision-making. - During this year, the performance of these franchised stores increased by 5%. 2. Customer Complaint Handling - Effectively managed and resolved complaints and disputes from both store visitors and staff, ensuring customer satisfaction and retention. - Led quality service training initiatives and acted as a mystery guest, ensuring service standards were upheld. 3. Business District Guidance and Management - Orchestrated promotional activities, including events and festivals, to bolster engagement among small store managers within the business district. - Provided guidance and spearheaded promotion efforts on social platforms to enhance brand visibility and engagement. 4. Incentive Programs - Devised a reward mechanism to incentivize performance in high-performing store categories, fostering motivation and productivity. - Produced battle reports to encourage healthy competition among stores in urban areas, promoting continuous improvement and excellence.

Education

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工業設計學系
2015 - 2017
Actividades y sociedades
中華民國設計學會 秘書
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國際企業學系
2011 - 2015
Actividades y sociedades
系學會

Licenses & Certifications

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Google
Expiration Date: mar 2024