Larry T. Brakefield has built a remarkable career, establishing himself as a seasoned leader in the restaurant industry with over 20 years of experience. His extensive background in hospitality and service has allowed him to contribute to the success and financial growth of every organization he’s been part of. Throughout his career, he has taken on pivotal roles that have significantly impacted the operational standards and results of multiple well-known national brands. Known for his dynamic leadership, he has been instrumental in opening over 30 new restaurants nationwide for significant names, a testament to his deep industry knowledge and commitment to success. Additionally, he is recognized as an accomplished public speaker, a dedicated coach, and an influential communicator, bringing a high level of engagement and expertise to each of his endeavors.
In his current role, Larry serves as the Regional Director of Operations for Sunshine Restaurant Partners, which operates under the IHOP brand in Florida, overseeing an impressive $80 million annual sales. His journey in the industry began soon after he graduated from Buffalo State University in 1994 with a degree in economics. Shortly afterward, he joined Pizzeria Uno Chicago Bar and Grill, where he built a foundation in restaurant operations. Over his tenure, he became Regional Director of Operations, managing the day-to-day aspects of a $40 million region. His role involved supervising and developing a team of approximately 60 managers while ensuring monthly P&L accuracy, overseeing cost centers, and coordinating with franchise groups across New York and Massachusetts. During this time, he also pursued and obtained an MBA from Niagara University, further enhancing his business acumen.
In 2005, Larry T. Brakefield transitioned to Hard Rock International as Director of Operations for the Northeastern United States and Canada, where he managed a $50 million market beyond food and beverage services. His responsibilities encompassed diverse revenue streams, including live music venues, a merchandise apparel line, event revenues, and sales and marketing initiatives. In this role, he was charged with implementing nearly $1 million in annual marketing funds, ensuring weekly P&L accountability, and guiding profit and EBITDA objectives. His efforts also extended to strategic planning, balancing short- and long-term business goals across the markets he managed. This period reinforced his skill in handling multifaceted operations and achieving sustained profitability.
Larry then took on a Senior Director of Operations role at Carlson Restaurants for TGI Fridays, where he oversaw daily operations across several Northeast markets, including Boston, New York, and Philadelphia. He managed $130 million in annual revenue across 36 high-performing locations. Working with a team of multi-unit Operations Directors, he successfully executed fiscal targets, introduced strategic measures, and contributed to developing a brand strategy that enhanced service models and directed future growth. His work in this role was recognized through the Senior Director of the Year award, acknowledging his outstanding leadership and impact on TGI Fridays’ profitability and operational excellence.
Before joining IHOP, Brakefield served as Brand President at Apple Investor Group (ING), overseeing Applebee’s franchise restaurants. He managed 68 locations in this capacity, generating $150 million in revenue. His primary focus was guiding the organization’s operational strategy, including marketing direction, acquisition efforts, and new store development. Leading an executive team of eight, he created and implemented foundational operational systems, managed HR and training initiatives, and oversaw budgeting and service model improvements. His close collaboration with the parent company ensured alignment on standards, systems, and franchise obligations, and he had complete oversight of facilities remodeling, demonstrating his dedication to maintaining high standards.
Throughout his career, Larry Brakefield, President of Sunshine Restaurant Partners, has demonstrated an unwavering commitment to excellence in the restaurant industry. His leadership, operational expertise, and strategic vision have consistently driven growth and profitability, making him a highly respected figure among industry professionals. His achievements reflect his passion for the industry, and his role in shaping operational standards will continue to impact the organizations he has served.
St. Pete Beach, Pinellas, State of Florida, United States