1.Management and optimization of company-wide marketing resources and channels to drive domestic and international impact. 2.Lead, manage and motivate marketing team to drive business performance and operational excellence 3. Explore new opportunities to explore innovative methods to drive marketing objectives, including IP campaigns or new platforms/ channels/ models to optimize marketing outcomes and performance. 4. Maintain strong and deep relationships with business partners, and as a trusted and reliable frontline partner of creators & media.

LINE WEBTOON App Marketing Accomplishments: * Planned and executed 30 cross-industry marketing cooperation projects, resulting in a YoY growth rate of 100%+ in brand awareness, revenue, and potential new users. * Led the branding campaign for anniversary event, achieving significant results in revenue increase and user engagement. The main campaign video went viral during the event period. * Successfully launched news releases and interviews in important brand events, earning coverages with a YoY growth rate over 50%. Pitched top media outlets for high-profile interviews to create positive brand awareness and expand media outreach, and expanded media interview scale to key TV media to reach more potential users and increase brand visibility. * Developed and pitched the content platform as a pioneer, resulting in increased brand awareness and media coverage over 80+ in a year. * Led successful digital performance marketing campaigns, achieving 70%+ increase in new users during the first week of the brand anniversary campaign. And used creative strategies to increase user attention and drive significant growth in App UB & revenue, with the highest ROAS reaching 200% in regular digital performance marketing maintenance. * Developed and executed in-app events to maintain and increase platform UB and revenue during peak and slow seasons. Key Skills and Abilities: * Cross-industry marketing cooperation pitch, planning, resource exchange/negotiation, and execution * Branding campaign & project leadership and management * PR communication and media outreach with relationship maintenance * Fast-paced multitasking and project management with multi-functional team * Conducting effective marketing strategies & plans with cost optimization, and ROI-driven approach

LINE WEBTOON App Marketing - In-App Event planning and execution - Digital Advertisement execution - Media pitch & Public relation maintenance - Content management - Social Media content planning & execution - Event budget planning - Cross team communication - Data Analysis

- Data Analysis - Marketing online/offline event - Media seminar event - Social Marketing - Media pitch

- As key contact for major client, coordinating and executing PR work including event planning, product see ding, interview pitching, media relation enhancement - lead teammate to achieve major clients' PR and marketing goal, and cooperate, pitch with project clients, including Consumer Electronics, Pharmaceutical, Finance, NGO - Coordinated new co-op product launch with 70+ journalists & multi-parties attend, successfully collected 100+ coverage and several in-depth stories

- Well Communication Skills with worldwide clients from Germany to Japan - Develop new product business - CRM - Well office & executive office skill trained