Media Planning: - Plan & develop the quarterly and annual media plan, budget allocation Digital Campaign Execution: - Manage ad accounts across platforms (Google, TikTok, Facebook, etc.) and optimize campaign performance - Control daily campaign metrics to ensure alignment with performance goals and identify areas for immediate adjustment - Conduct market research to uncover audience insights and trends, ensuring campaign settings effectively reach target demographicsMaintain min CTR at 3.5%, CR at 3%, ROAS at 15.0. - Handle budget of 30.000.000VND/day on average

Search Engine A/B Testing: - Analyzed search trends, user behavior, and competition to identify key insights and opportunities for optimizing TikTok searchperformance - Executed DCG assessments to benchmark new updates against previous versions and other platforms (Shopee, YouTube, Google) onkey metrics, validated through A/B testing - Ensured personal results accuracy of over 96.7% (with OKR 93%), accuracy calculated by conducting benchmark tests with QA,comparing the results to determine correctness Search Performance Enhancement: - Collaborated with QA and R&D to recommend actionable strategies for enhancing search relevance and user experience, drawing insightsfrom benchmarking and performance evaluations

- 117 articles done, 71 times reach on Google Top Search, 30,000+ organic traffic attracted in total - Developed keyword lists to guide content creation, driving higher organic search rankings and increased visibility - Crafted engaging & SEO-optimized articles adhering to Google’s algorithm updates and best practices - Monitored the performance of backlinks and internal links, tracking their impact on SEO and site authority

- Logitech's Tiktok admin, in 3 months received in a total of 2.5 million organic and paid views and 45,000 interactions - Collaborated with the sales team to ensure points of sales aligned with Logitech's decoration style - Worked with agencies to conduct market research, ensuring marketing efforts remained on track - Worked with KoLs to promote products and marketing materials productions