Planned and executed government projects, revenue-driven campaigns, and SEO strategies.
• Led a cross-functional team as the project owner for the government's travel subsidy
project, resulting in over 0.2 billion in revenue after the outbreak of COVID-19 in 2020
• Coordinated with the multiple teams and integrated marketing resources for the 2021
Penghu Fireworks Festival campaign. Penghu achieved record-breaking GMV and
emerged as the most profitable city during the campaign
• Developed 100 new travel contents to improve keyword rankings and expand
coverage, generating revenue of over a million per month