<<Qualified Scholarship Candidate for 2 years>> Finance of Marketing Decision, Statistical Management, Advanced Testing, Business Analytics and Data, Database Management, Web Analytics: SEO/SEM, Integrated Marketing, Digital Marketing, Industry-Academia Real World – Porsche.

<1st Place in the Porsche Real-World Competition> • Awarded by John Cappella, the vice president of East Area at Porsche Cars North America. •Tackled technician recruiting obstacles which high correlate with UX and brand satisfaction, this data-driven marketing plan includes: - Applied SEO & SEM to increase CTR based on the target audience’s market research; - Analyzing user’s habit of browsing website to redesign website interface and content to enhance job application rate; - Doing video marketing, micro-influencer partnership, and campus campaigns to pivot traditional mechanic’s stereotype. <1st Place in the Haier America Inc Marketing Plan Competition> •Lead a team of 3, creating a 2 years marketing plan with 50 million budget which generates 365% ROI in 2 years. Interviewed 60+ customers. •Due to the low brand awareness and Chinese brand perception, this project is designed for Haier America Inc to break into the U.S market.