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Liu Joanne
Digital Marketing Specialist at SaaS company | Edge AI
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Liu Joanne

Digital Marketing Specialist at SaaS company | Edge AI
A results-driven marketing professional with a strong background in executing and optimising multi-channel marketing campaigns in SaaS industry. Proven expertise in content creation, SEO, paid media, and market analysis, with a track record of driving lead generation and enhancing brand visibility. Adept at collaborating with cross-functional teams to deliver impactful marketing strategies that align with business goals. Highly skilled in utilising data-driven insights to inform decisions and optimise campaign performance.
Allxon Inc.
University of Strathclyde
桃園市, 台灣
Taiwan・United Kingdom

Featured Resume

Last updated on Oct 23rd 2024

Professional Background

  • Current Status
    Employed
  • Profession
    Digital Marketer
    SEO / SEM
    Community / Social Media
  • Fields
    SaaS / Cloud Services
  • Work Experience
    6-10 years (6-10 years relevant)
  • Management
  • Skills
    PowerPoint
    Excel
    Canva
    Word
    Microsoft Office
  • Languages
    Chinese
    Native or Bilingual
    English
    Professional
  • Highest Level of Education
    Master

Job Search Preferences

  • Current Status
    Ready to interview
  • Desired Job Type
    Full-time
    Interested in working remotely
  • Desired Positions
    Digital Marketing Specialist
  • Desired Work Locations
  • Freelance

Work Experience

Digital Marketing Specialist

Dec 2022 - Present
Glasgow City, Scotland, United Kingdom
𝗘𝘃𝗲𝗻𝘁 𝗣𝗹𝗮𝗻𝗻𝗶𝗻𝗴 & 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗘𝘅𝗲𝗰𝘂𝘁𝗶𝗼𝗻: Collaborated closely with NVIDIA EMEA ecosystem partners to drive comprehensive marketing initiatives. Led and executed a variety of activities, including website optimisation, content marketing, email campaigns, social media posts, and offline events such as Embedded World and Hannover Messe in Germany, maximising brand exposure and audience engagement. 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗖𝗿𝗲𝗮𝘁𝗶𝗼𝗻: Collaborated with cross-functional teams to create and optimize content for email campaigns, social media posts, and other marketing collateral, ensuring alignment with brand voice and strategic objectives. 𝗖𝗮𝗺𝗽𝗮𝗶𝗴𝗻 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁: Successfully implemented organic and paid multi-channel marketing campaigns, e.g. achieving a 5% engagement rate on organic social media document-type posts and a 44% open rate for the G2 email campaign. 𝗦𝗘𝗢 𝗮𝗻𝗱 𝗪𝗲𝗯𝘀𝗶𝘁𝗲 𝗢𝗽𝘁𝗶𝗺𝗶𝘀𝗮𝘁𝗶𝗼𝗻: Utilised HubSpot CMS and keyword platforms to optimise search engine results, achieving a 47.69% increase in website sessions. Conducted monthly SEO audits to ensure ongoing optimisation. 𝗦𝗼𝗰𝗶𝗮𝗹 𝗠𝗲𝗱𝗶𝗮: Enhanced social media presence using Canva for creative posts, which boosted LinkedIn shares and maintained a 1.23% engagement rate. 𝗥𝗲𝗽𝗼𝗿𝘁𝗶𝗻𝗴 & 𝗔𝗻𝗮𝗹𝘆𝘁𝗶𝗰𝘀: Regularly tracked and analysed marketing campaign performance using Google Analytics and HubSpot, providing actionable insights to refine strategies. 𝗧𝗲𝗰𝗵𝗻𝗶𝗰𝗮𝗹 𝗣𝗿𝗼𝗳𝗶𝗰𝗶𝗲𝗻𝗰𝘆: Fluent with Canva, Jira, ClickUp, HubSpot CMS, and other essential marketing tools. Skilled in basic website coding and optimisation techniques.
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Sales Assistant

Jul 2018 - Jul 2021
3 yrs 1 mo
Taipei City, Taiwan
- Implemented various types of digital marketing software to generate leads and awareness building, such as LINE for social media promotion, email marketing, and Salesforce for CRM. - Successfully conducted marketing communication promotion activities, e.g., 2020 science train, 2019 cosmetic seminar, 2018 Touch Taiwan exhibition. - Conducted analysis and provided reports to management in support of the day-to-day business. - Cross-communicate with various country subsidiaries and support function departments so as to achieve customer expectations. - Executed comprehensive support to customers' urgent requests in a timely manner. - Contacted and assisted 300+ customers in answering basic procedural questions or in gauging their level of satisfaction with the company.
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Administrative Assistant

Oct 2015 - Jun 2018
2 yrs 9 mos
Taoyuan City, Taiwan
- Effectively organised cross-divisional meetings spanning multiple time zones. - Coordinated global key events and visitor hosting, e.g., global leadership team, action meetings, and global sales meetings. - Provided exceptional administrative and secretarial supported to high managers and M&S team members. - Supported R&D teams by sampling research materials in a timely manner. - Control of annual budget proposals for events and services. - Utilised real-time SAP BI data to proficiently analyse and summarised global monthly data in order to provide the latest accurate marketplace sales performance to high managers. - Ensured GKAs and LKAs are received well-satisfied with superior sales service.

Education

Master’s Degree
MSc Digital marketing management
2021 - 2022
Description
- Practically apply digital marketing tactics such as SEO and social media channel on the affiliate marketing website. - Using digital marketing tactics to create a strategic digital marketing recommendation plan in order to meet the client's goals. - Creating a creative integrated marketing communication plan to attract the UK museum visitors. Passed GAIQ and inbound marketing
Bachelor’s Degree
International Business
2013 - 2015
Activities and societies
Participated in students’ union PR team
Description
Passed level C technician for International Trade Management

Licenses & Certifications

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Google
Credential ID: 107413114
Issued Jun 2024
No Expiration Date
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Google
Credential ID: 107058859
Issued Jun 2024
No Expiration Date
HubSpot Academy
Credential ID: 283ae4a2329e47c1963ed1556feb44e7
Expiration Date: Nov 2023
Logo of the organization.
Google
Credential ID: CWW2H3TWDT6T
Issued Jun 2021
No Expiration Date
IBM
Credential ID: GBNW5FHPSC4A
Issued Mar 2020
No Expiration Date