Dec 2022 - Present
Glasgow City, Scotland, United Kingdom
𝗘𝘃𝗲𝗻𝘁 𝗣𝗹𝗮𝗻𝗻𝗶𝗻𝗴 & 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗘𝘅𝗲𝗰𝘂𝘁𝗶𝗼𝗻: Collaborated closely with NVIDIA EMEA ecosystem partners to drive comprehensive marketing initiatives. Led and executed a variety of activities, including website optimisation, content marketing, email campaigns, social media posts, and offline events such as Embedded World and Hannover Messe in Germany, maximising brand exposure and audience engagement.
𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗖𝗿𝗲𝗮𝘁𝗶𝗼𝗻: Collaborated with cross-functional teams to create and optimize content for email campaigns, social media posts, and other marketing collateral, ensuring alignment with brand voice and strategic objectives.
𝗖𝗮𝗺𝗽𝗮𝗶𝗴𝗻 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁: Successfully implemented organic and paid multi-channel marketing campaigns, e.g. achieving a 5% engagement rate on organic social media document-type posts and a 44% open rate for the G2 email campaign.
𝗦𝗘𝗢 𝗮𝗻𝗱 𝗪𝗲𝗯𝘀𝗶𝘁𝗲 𝗢𝗽𝘁𝗶𝗺𝗶𝘀𝗮𝘁𝗶𝗼𝗻: Utilised HubSpot CMS and keyword platforms to optimise search engine results, achieving a 47.69% increase in website sessions. Conducted monthly SEO audits to ensure ongoing optimisation.
𝗦𝗼𝗰𝗶𝗮𝗹 𝗠𝗲𝗱𝗶𝗮: Enhanced social media presence using Canva for creative posts, which boosted LinkedIn shares and maintained a 1.23% engagement rate.
𝗥𝗲𝗽𝗼𝗿𝘁𝗶𝗻𝗴 & 𝗔𝗻𝗮𝗹𝘆𝘁𝗶𝗰𝘀: Regularly tracked and analysed marketing campaign performance using Google Analytics and HubSpot, providing actionable insights to refine strategies.
𝗧𝗲𝗰𝗵𝗻𝗶𝗰𝗮𝗹 𝗣𝗿𝗼𝗳𝗶𝗰𝗶𝗲𝗻𝗰𝘆: Fluent with Canva, Jira, ClickUp, HubSpot CMS, and other essential marketing tools. Skilled in basic website coding and optimisation techniques.