-Led end‑to‑end planning for key product launches and global trade shows (COMPUTEX, Embedded World, ISE), defining objectives, target segments, and messaging while coordinating with internal teams and external vendors, managing timeline and budget to ensure on‑time, high‑quality delivery. -Generated around 130–300 qualified B2B leads per show through optimized product positioning and on‑site engagement. -Owned the B2B product catalog on the corporate website, creating wireframes and working with UI/UX and web engineers to redesign product pages and information architecture, improving findability and reducing spec‑related inquiries from sales. -Defined and documented repeatable workflows for launches, content updates, and campaigns, improving cross‑team alignment and shortening execution cycles.

-Led the internal Decision Support System (DSS) project by consolidating reporting needs across departments, defining feature specifications and data field structures, and coordinating with IT engineers on data integration and visualization, reducing report preparation time and improving data accuracy. -Standardized product specifications across the website and internal systems, ensuring accurate, comparable technical data and reducing back‑and‑forth between sales, PM, and engineering. -Led creation of product training for sales, partners, and new hires, clarifying value propositions, use cases, and competitive differentiation to support more effective selling. Consolidated customer feedback and feasibility analysis with engineering to translate needs into clear product requirements and change requests. -Performed competitive teardown and analysis to benchmark features and pricing, providing inputs for roadmap planning and positioning.

-Completed two six‑month community projects in a multicultural environment, strengthening cross-cultural communication, adaptability, and empathy working with diverse populations. -Supported an integration program for migrants, helping participants navigate local systems and cultural norms while building trust across different backgrounds. -Assisted in an employment support program for people with special needs, collaborating with social workers and local organizations to improve inclusion and social participation.

-Planned and executed online marketing campaigns and learning-aid promotions to drive program visibility and enrollment. -Managed inventory and inbound/outbound logistics for teaching materials, ensuring accurate stock levels and timely delivery to branches and partners. -Coordinated teacher training programs and English proficiency exam sessions, handling scheduling, enrollment, and on-site support to ensure smooth operations.

-Managed vendor sourcing, communication, and price negotiation to ensure high-quality printing and output with cost efficiency. -Performed color management and calibration (monitor, proof, and final output) to maintain color consistency across various devices and paper materials. -Oversaw the printing and large-format output processes, including preflight checks, proof approvals, and final quality control, minimizing rework and errors.