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lotus lee
Social Media/Marketing/Web3/Crypto
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lotus lee

Social Media/Marketing/Web3/Crypto
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KCEX
University of Westminster
新竹縣, 台灣
Great Britain

Professional Background

  • Current Status
    Unemployed
  • Profession
    Event Planner
    Content Creator
    Reporter
  • Fields
  • Work Experience
    1-2 years (1-2 years relevant)
  • Management
  • Skills
    Word
    Microsoft Office
    Communication
    Canva
    PowerPoint
    Excel
    Photoshop
  • Highest Level of Education

Job Search Preferences

  • Current Status
  • Desired Job Type
  • Desired Positions
  • Desired Work Locations
  • Freelance

Work Experience

European KOL BD

Mar 2025 - May 2025
3 mos
[KOL Marketing] Built and maintained partnerships with 30+ European KOLs/influencers across Twitter, YouTube, and Telegram, successfully expanding platform reach in English, German, and French-speaking communities. [User Growth] Drove a 40% increase in registered users within 2 months through strategic influencer partnerships and content amplification, with single-campaign user conversion peaks exceeding 1,500+. [Market Insights] Produced monthly competitor and market trend reports covering 5 key European regions, supporting real-time adjustments to campaign focus and improving targeting accuracy by 30%.

Creator Content Operation

Jul 2024 - Oct 2024
4 mos
Shanghai, People's Republic of China
[Introduction Strategy] Promote the iteration of introduction incentive policies, make efforts to introduce talents from the institutional side and provide suggestions for the introduction of talents in various categories, optimize the conversion rate of each link and continue to provide high-quality content after introduction into the institutional side Strategy Adjustment, during the employment period, 1,000 talents were introduced (+15% month-on-month), and the average exposure pv of talent articles increased by 300. [Daren Content Operation] Analyze the content data of imported authors in stages and attribute the ups and downs, optimize the introduction path and quality of creators, and at the same time plan weekly activity tasks to promote the introduction creators in different ways, use the task mechanism and category seeding activities to improve business indicators, and conduct typical non-distributable content and creator summarization, collaborate with MCN to continuously optimize the quality of creators and platform adaptation, and the author's publishing activity increased by 10pp. The retention rate increased by nearly 30% (61%-> 79%) four weeks after introduction. [MCN Operation] Assisted and managed the incoming businesses of 10 + institutions, designed organizational hierarchical strategies and efficiency optimization solutions, which were highly recognized and used to this day, iteratively conducted investigation and data analysis around the MCN management background, and promoted rating information modification.

Social Media Marketing Specialist

Jun 2021 - Jul 2023
2 yrs 2 mos
Guangzhou Shi, Guangdong Province, People's Republic of China
[Content Operation] Establish a home new media account "The Most Beautiful China Country" from scratch, formulate a cross-platform operation strategy, complete the entire process from topic selection planning, script writing, directing, production and launch, and adopt Account life cycle management, achieving 30W + fans on all platforms in one and a half years. [User Research] Combining hot trends and IP characteristics, we conduct in-depth analysis of the usage habits and preferences of platform users in the same field, and achieve a 40% increase in user quantity and quality through content operation strategies + timely analysis of industry dynamics and market trends, adjust operating strategies, and improve user experience. [IP Marketing Planning] Taking the promotion of IP influence as the result-oriented, accurately locating accounts, and linking with influential designers in the industry to create multiple creative IP columns such as "100 designers' homes", "designers' talks" and "design series". [Operation Analysis] Research innovative gameplay and hot topics, analyze operational effects, formulate precise operational strategies, and achieve the goals of explosive growth and volume dissemination with lightweight content. Collect product requirements and feedback through multiple channels, explore product improvement points, and enhance the value of content operation.

Education

Master of Arts (MA)
Global Media business
2024 - 2025
Communication
2019 - 2020