[Content Operation] Establish a home new media account "The Most Beautiful China Country" from scratch, formulate a cross-platform operation strategy, complete the entire process from topic selection planning, script writing, directing, production and launch, and adopt
Account life cycle management, achieving 30W + fans on all platforms in one and a half years.
[User Research] Combining hot trends and IP characteristics, we conduct in-depth analysis of the usage habits and preferences of platform users in the same field, and achieve a 40% increase in user quantity and quality through content operation strategies + timely analysis of industry dynamics and market trends, adjust operating strategies, and improve user experience.
[IP Marketing Planning] Taking the promotion of IP influence as the result-oriented, accurately locating accounts, and linking with influential designers in the industry to create multiple creative IP columns such as "100 designers' homes", "designers' talks" and "design series".
[Operation Analysis] Research innovative gameplay and hot topics, analyze operational effects, formulate precise operational strategies, and achieve the goals of explosive growth and volume dissemination with lightweight content. Collect product requirements and feedback through multiple channels, explore product improvement points, and enhance the value of content operation.