● Conducted market research to identify trends and preferences of potential employees. ● Assisted in developing and implementing HR initiatives to promote the employer brand. ● Supported in managing employee events and programs to promote the employer brand e.g. career talks, employee bonding sesh, etc. ● Collaborated with the HR team to design and implement HR marketing initiatives. ● Developed engaging content and copy for social media platforms (LinkedIn and Instagram) and the email newsletter, whilist carefully monitoring audience reactions to refine messaging and guided future content creation led to a significant 10%+ organic growth in social media followers.

- Conducted post-merger analysis of current GoTo total rewards and benefits programs and provide recommendations to optimize total rewards strategy. - Analyzed and participated in compensation surveys to assess GoTo’s competitive position. - Prepared statistical data on the effectiveness of the current total rewards programs, including metrics on employee engagement, satisfaction, and retention. - Developed and implemented total rewards policies and procedures to ensure compliance with applicable laws and regulations. - Managed the successful implementation of the performance review, promotion, and salary review processes across the business area.

• Certified TensorFlow Developer, an open source machine learning library, through design discussions, code reviews, and commits; implemented ~1,000 lines of code in 6 months. • Analyzed 400,000 hotel reservations (Traveloka case study) both in SQL & Excel to optimize reservation rate and CTR; produced a hotel recommendation system to give users hotel choices based on their likings; increased 5% booking rate and decreased cost per acquisition by 10%. • Scrutinized 4.9 million riding data on a bike sharing company in R & Tableau to design new marketing strategies to convert casual riders into annual members (Google Data Analytics Cert). • Explored 2,206 customers data on a retail company in Python to generate key insights and recommendations for the CMO to potentially implement. • Conducted market analysis and competitor bench-marking analysis to evaluate the algorithm; summarized findings in comprehensive report to product manager. • Enabled integration with existing systems by creating tool that extracts metadata from images and provides metadata to a system-wide search database.

● Created content and copy for social media channels (LinkedIn and Instagram) and email newsletter; assessed customer response to create targeted messaging and inform future content; social media followers grew 25%+ organically. ● Relationship building with People Team, Talent Acquisition, and other relevant internal stakeholders to ensure smooth delivery of TA Branding initiatives. ● Established brand strategy and recruiting programs, utilizing social media, guest blogging, and affiliates to grow awareness and build company loyalty; currently have over 1000 followers across all social media platforms. ● Nurtured company culture in Vidio's employees through internal activities by running company's birthday event attended by 500 employees also peer group learning mentored by industry experts which 80% of the participants felt the positive feedback.

● Designed engaging graphics, illustrations, and layouts for social media platforms, including Instagram, Facebook, and Twitter. ● Collaborated with the marketing team to create visual assets for various campaigns and events aimed at youth engagement. ● Worked closely with content creators, writers, and social media managers to develop cohesive visual storytelling strategies. ● Stayed updated with the latest design trends and youth culture to create relevant and appealing content.

• Created design for daily social media contents • Created design for event needs • Contributed with creative aspect such as brainstorming