I am responsible for driving the development and execution of effective digital marketing strategies in the dynamic metaverse gaming industry. I leverage my expertise in market research, analytics, and content planning to enhance the company's online presence and engage with our target audience. By analyzing competitors, optimizing social media performance, and exploring cutting-edge AI tools, I ensure the development and execution of effective digital marketing strategies that resonate with our audience and drive engagement. Key responsibilities: - Conduct research and gather data on competitors, related games, and the Indonesian cryptocurrency market to support the development of effective digital marketing strategies. - Analyze engagement and performance metrics of competitors and our own social media platforms using tools such as SocialBlade, Inflact, and Metricool to identify opportunities for improvement. - Collaborate with team members to develop and execute content plans for social media platforms, including Instagram, Facebook, TikTok, and Twitter. - Draft and edit pitch decks and other marketing materials and provide insights and recommendations based on market research and analytics. - Manage and schedule social media posts using tools such as Meta Business Suite and Metricool. - Respond to comments or messages on social media platforms and Telegram groups. - Experiment with AI tools such as Poe.com and Perplexity's Co-pilot to generate content outlines and explore new ideas and opportunities for digital marketing.

As an R&D Officer at CINDRUM, I played a key role in guiding the company's strategic direction in the metaverse gaming industry. My role involved conducting in-depth market and competitor research, creating persuasive pitch decks for stakeholders, and collaborating with the game development team to share valuable insights. Although I was not directly involved in game development, my research significantly influenced our game development strategies.

· Moderated and managed communities across all relevant channels, especially on Telegram and Discord (and others as needed). · Monitored, analyzed, and reported on customer feedback and online reviews from social media platforms. · Researched and established a framework for collecting and using feedback from the community to improve our products and services. · Provided feedback and contributed to the overall roadmap based on insights from growth and marketing activities. · Coordinated with Marketing, Copywriting, Content Creation, and Social Media Officer teams to ensure brand consistency and quality. · Designed and executed social media and communication campaigns to align with marketing strategies and goals. · Continuously analyzed, tested, and optimized SNS platform growth methods and strategies based on data and best practices. · Stayed updated on the latest trends and developments in Web 3.0, Metaverse, NFT, Blockchain, and Cryptocurrency.

· Assist customer support chat via all available channels (ex., Facebook, WhatsApp, Instagram) · Addresses customer’s queries and resolves complaints · Responds to comments on social media accounts · Manages customer engagement programs · Stays abreast of product knowledge (Web 3.0, Cryptocurrency, Blockchain Technology, Metaverse)

· Provide exceptional customer service; identify customer issues and complaints and professionally handle them. · Prepare every product following the Gotcha Fresh Tea drinks recipe and preparation techniques. · Accomplish daily quality control to meet Gotcha Fresh Tea's high-quality standards. · Perform daily opening/closing procedures under Gotcha Fresh Tea's standards. · Help with the preparation of drinks to facilitate the smooth and efficient operations of the store. · Coach and lead store performance to meet sales targets and main objectives · Assist the board of management with floor and inventory controls by monitoring reorder points and taking inventory counts. · Liaise with Operations Manager for brand promotion and marketing strategies

· Provide timely, accurate, and friendly service while preparing the highest quality beverages for customers. · Make sure that personal hygiene is respected and all the areas in the restaurant are clean. · Discover Customer needs and appropriately suggest products to every customer to enhance service and meet goals sales. · Follows health, safety, and sanitation guidelines for all products. · To up-sell at all times and propose any special offer of the day/week.