Conducted market research and proposed suitable pricing and products for Amazon and Eslite book store, resulting in increased sales and revenue. Coordinated with cross-functional teams to align pricing strategy and develop customized products for Eslite. Attended the world's largest toy fair in Nuremberg to stay up-to-date with industry trends and identify potential business opportunities. Contacted relevant influencers and created customized campaigns to market the company's educational toys and scooters, resulting in increased brand awareness and sales. Create and curate engaging content for social media platforms on Facebook and Instagram that aligns with the brand's voice and visual identity. Developed and executed email marketing campaigns, including newsletter and promotional campaigns, using platforms such as Mailchimp and HubSpot, resulting in increased engagement and conversion rates. Develop and manage paid social media advertising campaigns, including audience targeting, ad creative, and budget allocation. Plan and execute social media contests, giveaways, and influencer partnerships to increase brand awareness and engagement.

• Daily upkeeping of Social Media platforms; Facebook, Instagram • Creating copy for all posts & stories to ensure the upkeep of all the brands voice across all Social Channels • Assisting in execution of local marketing campaigns and activities • Designing brand communication material such customer email campaigns, social media banners, web banners, etc • Creating copywriting for all channels with the marketing team. • Collect quantitative and qualitative data from marketing campaigns • Manage daily online sales activities on Company's e-commerce platforms. • Update online stores and manage website content such as product thumbnail, web banner, stock level, price and product details

- Represented Malaysia’s company to attend the Micro Scooter brand Regional Meeting SEA (South East Asia) at Switzerland. • Developed better understanding on marketing strategy, corporate identity and marketing tools. • Developed a good knowledge on new products that were about to launch in the market. • Visited local retailers and the flagship store of Micro Scooters to understand the local (Switzlerland) market better • Developed better communication and social skills by interacting with different people in the Micro Scooters company and the various retailers coming from different parts of South East Asia • Developed better understanding on workshop repair for products of Micro Scooters at the Micro Repair Garage • Introduced to new innovation proposed by Micro Scooters which was the Microlino car, and test drove it.