-. Built the brand from the ground up with a vision to create an exploratory and contextual narrative in fashion. -. Take Full ownership the creative process, from developing collection concepts and product designs to executing visual campaigns. -. Highlight innovative themes "Introduction" and "OFF-GRID" to communicate social and cultural ideas through fashion. -. Apply a multidisciplinary approach and strong storytelling to create works that are aesthetically relevant and culturally meaningful.

-. Create daily social media content (feed & stories), managed interactions, and grew followers organically. -. Monitor insights and conduct content experiments based on posting time, content type, and hashtags.

-. Set up and managed photo booths during events. -. Captured high-quality photographs in line with the event's theme and objectives. -. Edited photos to ensure optimal quality and visual consistency. -. Collaborated with the team to ensure smooth photography and editing workflows. -. Communicated proactively with clients to understand their needs and deliver satisfactory results.

-. Communicated with clients to understand needs and deliver personalized photography services. -. Provided a friendly, professional experience during various sessions (graduation, family, product, pre-wedding). -. Managed client admin, reports, and visual documentation. -.Produced high-quality content aligned with client expectations. -. Handled complete editing process to ensure visual consistency.