• Set up and executed the marketing strategies, focused on the customer journey and promotion campaigns. • Coordinated with cross-function teams to implement 13+ new products’ go-to-market plans. • Cooperated with the digital marketing team to develop user’s lifecycle strategy to improve platform usage, engagement, retention.

• Managed Facebook page to help IT pros succeed with Microsoft tools and technologies, achieved 54% growth in Facebook reach by designing online campaigns, which also increased 212% growth in engagement. • Maintained Microsoft tech learning platform (Microsoft Learn) by creating promoted materials. • Assisted with 20 + technical seminars and the largest Microsoft tech conference (TechDays Taiwan) which gathers over 3,000+ IT pros and developers each year.