At Guidehouse Consulting, which was PwC's public sector practice, I had two main U.S. government client projects. The most recent client was with the U.S. Department of State; I led Guidehouse's project for the State Department's Intercountry Adoptions Website. This focused on using UX/UI design to optimize user experience. This included: -Content optimization and accessibility, including rewriting and reorganizing 77 information-dense webpages to improve readability and compliance with Web 2.0 accessibility guidelines. -UX/UI Design & Site Navigation where I designed intuitive site navigation and optimized user experience, created detailed user personas, journeys, and conducted card sorting exercises to align the website's structure and information with user needs. -Workstream and client leadership, leading biweekly meetings with client, planned agendas, and delivered presentations to ensure timely project delivery. -Team training, developing a comprehensive transition guide and training backfill staff to ensure a smooth handover and continued success 在普華永道公共部門業務部門 Guidehouse Consulting，我主要負責兩個美國政府客戶專案。最近的一個客戶是美國國務院；我領導了 Guidehouse 為國務院跨國收養網站所進行的計畫。本專案專注於運用使用者體驗/使用者介面 (UX/UI) 設計來優化使用者體驗。具體包括： - 內容優化和無障礙訪問，包括重寫和重新組織 77 個資訊密集型網頁，以提高可讀性並使其符合 Web 2.0 無障礙訪問指南。 - 使用者體驗/使用者介面 (UX/UI) 設計與網站導航，我設計了直覺的網站導航並優化了使用者體驗，創建了詳細的使用者畫像和旅程，並進行了卡片分類練習，以使網站的結構和資訊與使用者需求保持一致。 - 工作流程和客戶領導，負責與客戶進行每兩週一次的會議、規劃議程並進行演示，以確保專案按時交付。 - 團隊培訓，制定全面的過渡指南並培訓補充人員，以確保順利交接並持續成功。

As a Guidehouse consultant my first project I was assigned to was at the U.S. Department of Justice: Office on Violence Against Women, working directly on a client team, to establish a modern and cohesive brand identity across digital and print materials. This included: -Branding and visual design, developing a suite of over 150+ digital and print materials, including program flyers, social media graphics, and PowerPoint templates, ensuring brand consistency. -Web maintenance and migration, where I created graphics and materials for the website, contributed to website redesign and migration to Drupal 9, to optimize functionality and user experience. -Content strategy and social media, including creating content for monthly social media calendar, enhancing online engagement and brand visibility across platforms. 身為 Guidehouse 的顧問，我被指派的第一個專案是在美國司法部減少暴力侵害婦女辦公室，直接與客戶團隊合作，在數位和印刷材料上打造現代且統一的品牌形象。項目內容包括： - 品牌和視覺設計，開發了超過 150 份數位和印刷材料，包括項目傳單、社交媒體圖表和 PowerPoint 模板，以確保品牌的一致性。 - 網站維護和遷移，我負責網站圖形和素材的製作，並參與了網站的重新設計和 Drupal 9 遷移，以優化功能和用戶體驗。 - 內容策略和社群媒體，包括為每月社群媒體日曆創建內容，提升線上參與度和跨平台的品牌知名度。

Developed all of the organization’s graphic design materials and campaigns, managed and updated 3 organizational WordPress websites, and collaborated with Spanish-speaking coworkers in Peru and Bolivia to promote the conservation of the Amazon Rainforest. Executed a wide range of marketing and design tasks as 1 of 2 people on the communications team. Key contributions include: -Graphic design and branding, including designing annual and donor reports, large format banners, monthly e-mail newsletters, postcard mailings, Powerpoint presentations, and graphics to promote the conservation of the Amazon Rainforest. Designed layout and selected photos for Amazon Rainforest exhibition at the Peruvian embassy in July 2022. -Web design and maintenance, where I managed and updated 3 organizational websites, ensuring effective content management; designed custom graphics, new pages, and standardized photos; and focused on improving accessibility and consistent brand identity. Additionally, I wrote 3-4 stories for the website every month, transforming complicated scientific grant text into digestible blog posts for a general audience. -Campaign design and execution, including developing fundraising campaigns and creating associated impactful digital assets and outreach materials, such as a targeted Earth Day campaign that resulted in a 47% increase in donations over previous year (2020-2021). -Social media and digital content, designing engaging graphics for 4 social media platforms, driving 15%-37% growth in followers and significantly increasing online visibility. Developed and executed several social media ad campaigns. -Video and motion graphics, editing promotional videos and animated graphics for social media, enhancing audience engagement and brand recognition. -Collaboration and strategy with Spanish-speaking colleagues in Peru and Bolivia, to ensure organizational alignment, develop messaging strategy, and gather information for success stories for donors. 負責開發該組織的所有平面設計材料和宣傳活動，管理和更新3個WordPress網站，並與秘魯和玻利維亞的西班牙語同事合作，共同推動亞馬遜雨林的保護。作為傳播團隊的兩名成員之一，我執行了廣泛的行銷和設計任務。主要貢獻包括： - 平面設計和品牌推廣，包括設計年度報告和捐贈者報告、大幅面橫幅廣告、每月電子郵件簡報、明信片、PowerPoint簡報和圖形，以促進亞馬遜雨林的保護。我為2022年7月在秘魯大使館舉辦的亞馬遜雨林展覽設計了版面並挑選了照片。 - 網站設計和維護，我負責管理和更新3個組織網站，確保內容管理有效；設計定製圖形、新頁面和標準化照片；並致力於提高可訪問性和一致的品牌形象。此外，我每月為網站撰寫3-4篇報道，將複雜的科學資助文本轉化為面向普通讀者的易懂部落格文章。 - 活動設計和執行，包括策劃籌款活動並創建相關的、具有影響力的數位資產和宣傳材料，例如一項有針對性的地球日活動，該活動使捐款額比上一年（2020-2021 年）增長了 47%。 - 社群媒體和數位內容，為 4 個社群媒體平台設計引人入勝的圖形，推動粉絲成長 15%-37%，並顯著提升了線上曝光度。開發並執行了多個社交媒體廣告活動。 - 影片和動態圖形，編輯社群媒體的宣傳影片和動畫圖形，提升受眾參與度和品牌知名度。 - 與秘魯和玻利維亞的西班牙語同事合作並制定策略，以確保組織協調一致，制定訊息傳遞策略，並收集捐贈者成功案例的資訊。

Migrated and redesigned jewelry company website from dated platform to new, more user-friendly platform which reduced business web maintenance costs by 75%. Led DNS reconfiguration, the migration of 500+ products to the new platform, and all UX and graphic design elements of the website including general functionality and visual aesthetics. Created wireframes, mockups, and user personas to determine the ideal user experience and how they would interact with the site (UX/UI design), and conducted user tests. Made sure new website was also mobile friendly, as previous website was not. Trained clients on how to use new website and created user guide to ensure continued success. 將珠寶公司網站從老舊平台遷移並重新設計到更人性化的全新平台，從而將企業網站維護成本降低了75%。領導了DNS重新配置、500多種產品遷移到新平台，以及網站所有使用者體驗和圖形設計元素，包括常規功能和視覺美感。創建了線框圖、模型和使用者畫像，以確定理想的使用者體驗以及使用者與網站的互動方式（使用者體驗/使用者介面設計），並進行了使用者測試。確保新網站也支援行動設備，因為之前的網站並非如此。培訓客戶如何使用新網站，並建立使用者指南，以確保持續成功。

Designed and curated promotional branding materials for national English conference event reaching 1,000+ students, donors, Malaysian public figures, and embassy officials. Independently launched informational school program website, where I began with prototyping, designing wireframes, conducting user-experience testing and research to then present an appropriate end-of-the year showcase piece built from scratch with HTML, CSS, and Javascript programming (no content management system). I also was in charge of promotional video editing for the program, putting together an informational video with Adobe Premiere about the Perak State program. Managed over RM 5,000 in educational initiative budgets coordinating with the U.S. Embassy, in addition to serving as a language teacher in a Malaysian public school. 為全國英語大會活動設計並策劃了品牌宣傳材料，涵蓋超過1000名學生、捐贈者、馬來西亞公眾人物和大使館官員。我獨立推出了一個資訊學校專案網站，從原型設計、線框圖設計、使用者體驗測試和研究入手，最終用HTML、CSS和Javascript編程（無內容管理系統）從零開始構建了一個合適的年終展示作品。我還負責該專案的宣傳影片剪輯，使用Adobe Premiere製作了一段關於霹靂州專案的宣傳影片。我與美國大使館協調，管理超過5,000令吉的教育計畫預算，同時也在馬來西亞一所公立學校擔任語言教師。

Created graphics and infographics for U.S. Mission to North Atlantic Treaty Organization official social media pages, communicating with over 150k followers through Twitter, Facebook, and Instagram. Notable assignments included creating social media infographics for Foreign Ministerial meetings and the new NATO headquarters, diagrams for use in various diplomats’ presentations, and designing promotional materials for the 2018 summit in Brussels.

Worked on pharmaceutical advertising campaigns for major American pharmaceutical brands Pfizer, Tymlos, Sprinraza, Tev IVA, and Ninlaro. Worked on five creative teams as both a graphic designer and content strategist, ensuring compliance with healthcare advertising regulations. Notable achievements include drafting on-brand sketches and designing an ad for Tymlos that was chosen for a campaign, as well as editing video used in a Pfizer Facebook campaign. 曾為美國主要醫藥品牌輝瑞、Tymlos、Sprinraza、Tev IVA 和 Ninlaro 策劃藥品廣告活動。曾作為平面設計師和內容策略師在五個創意團隊工作，確保符合醫療保健廣告法規。其顯著成就包括為 Tymlos 起草品牌草圖、設計廣告（該廣告被選為活動廣告），以及剪輯輝瑞 Facebook 活動中使用的影片。

Worked as an intern with Spanish news agency Agencia Efe to translate video synopses from Spanish to English, incorporating translation strategies with organizational standards. Edited news footage and uploaded final video products to the company's official news server to be made available to global clients. 曾在西班牙通訊社Agencia Efe實習，負責將影片摘要從西班牙語翻譯成英語，並將翻譯策略與組織標準結合。編輯新聞片段並將最終視訊產品上傳至公司官方新聞伺服器，供全球客戶使用。

-Designed, built, and launched small American community non-profit Essex Community Fund's website -Planned and prepared large-scale eBay auction fundraiser of decommissioned street signs to run three consecutive weeks -Professionally photographed, staged, and edited 160 signs for fundraiser -Marketed auction, created flyer, website page, eBay page -Launched organization's PayPal Giving Fund account and eBay seller account -Drafting individual listings and descriptions for each sign, developed copy for listings and further website information when needed -Creating instructional design website manual for the nonprofit to use as reference when maintaining their website - 設計、建造並上線美國小型社區非營利組織埃塞克斯社區基金 (Essex Community Fund) 的網站 - 策劃並籌備了為期三週的大型 eBay 拍賣籌款活動，拍賣標誌均為已停用的街道標牌 - 為籌款活動拍攝、佈置和剪輯了 160 個標牌 - 負責拍賣行銷、製作傳單、網站頁面和 eBay 頁面 - 上線該組織的 PayPal 捐贈基金帳戶和 eBay 賣家帳戶 - 為每個標牌起草單獨的列表和描述，並在需要時編寫列表文案並提供更多信息 - 為該非營利組織創建網站設計指導手冊，供其網站維護時參考