Michael Shoniker is a Charlotte-based investor, business leader, and wellness entrepreneur with over sixteen years of professional experience in retirement planning and private equity sectors. Known for his client-first approach and industry expertise, he oversees 401(k) Client Relations and leads participant education at Broadstreet Global Advisors. In this capacity, he guides clients through retirement planning and ensures participants have the knowledge to make informed financial decisions. Michael Shoniker has built a legacy of trust, professionalism, and forward-focused leadership that spans traditional finance and emerging sectors like wellness. He also serves as the Vice President of Business Development at Broadstreet Global Partners, where his work is centered on the Registered Investment Advisor channel. He collaborates with financial advisors to deliver private equity fund options to affluent clients through platforms like Charles Schwab. These investments are strategically diversified across real estate and infrastructure sectors to capture consistent growth opportunities. His ability to align advisors with tailored financial solutions has made him a valued asset in the investment community. The firm thrives, thanks partly to his attention to detail and passion for results. In parallel to his work in finance, he owns a float spa that offers sensory deprivation therapy to promote healing and mental clarity. The resort features six cutting-edge pods filled with Epsom salt solutions that create a zero-gravity environment for the user. Float therapy is widely appreciated for its physical and psychological benefits, from stress relief to pain reduction and trauma recovery. His wellness business is more than just a commercial venture—it reflects his belief that health and balance are foundational to long-term success. He has cultivated a loyal customer base drawn to the experience and the results. His earlier career was spent in sales with a Fortune 500 company, where he distinguished himself as one of the top professionals in the country. He received ten President’s Club awards and ranked in the top five nationally on multiple occasions. His strong interpersonal skills, consistent performance, and ability to close deals set him apart in a competitive field. Building on this momentum, he launched and sold two businesses and expanded his True REST float spa operation to a second location in Fort Mill, SC. His success is rooted in both strategic planning and a relentless work ethic. Beyond business, he has used his wellness venture as a platform for service. His float centers have donated over 2,500 sessions to military veterans, providing critical support to those who have PTSD. He has designated special days each month when veterans float free of charge. During the COVID-19 crisis, he donated more than 500 float sessions to healthcare providers and first responders to support their recovery from physical and emotional stress. Additionally, his business has contributed over 300 sessions to local charities focused on youth empowerment, breast cancer awareness, autism, and mental health causes—demonstrating a deep commitment to social impact. In 2023, he took his entrepreneurial pursuits in a new direction by founding a business consulting firm dedicated to helping small businesses streamline their operations. As president of the firm, he advises on payroll, HR, and employee benefits to reduce costs and improve efficiency. His finance and economics background gives him a distinct advantage in crafting practical solutions for his clients. The consulting firm’s mission is to relieve business owners of administrative burdens so they can focus on what they do best. His efforts support sustainable growth and improved quality of life for his clients and their teams. Before venturing into entrepreneurship, he worked as a Regional Sales Representative for a major payroll and HR services firm. His role focused on educating small to midsize businesses on the benefits of offering retirement savings plans to employees. He explained the advantages of pre-tax contributions through personalized consultations and helped implement long-term benefit programs. He earned national recognition as Rookie of the Year and quickly became among the highest-ranked representatives nationwide. His ability to pair financial knowledge with excellent service made him a respected advisor during his tenure at the company. Outside of his professional responsibilities, he cherishes time with his family. A devoted husband and father, he values the moments spent with his loved ones above all else. He maintains a strong personal focus on health, longevity, and mindfulness. He enjoys golfing, traveling, reading, and listening to sports and business podcasts in his free time. A lifelong football fan, he enthusiastically supports his favorite team and quarterback, taking pride in his sportsmanship and team spirit. His lifestyle reflects the values he brings into his professional life: balance, passion, and dedication. His educational journey began at the State University of New York at Fredonia, where he studied business administration, focusing on finance and economics. He graduated with a 3.5 GPA while actively engaging in organizations such as the Business Club, Economics Club, and the Delta Mu Delta International Business Honor Society. He also joined the Financial Management Association and the American Marketing Association to broaden his understanding of the financial world. These formative years helped shape his critical thinking skills and laid the intellectual groundwork for his dynamic career. Michael Shoniker is widely respected for his leadership across multiple industries and his unwavering dedication to client service and community well-being. Whether operating in finance, wellness, or consulting, he brings clarity, strategy, and empathy to everything he does. His professional achievements are matched only by his generosity and grounded character. Michael Shoniker remains a role model for how to build success while staying true to one’s values.