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Monchi Yang
Marketing Manager
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Monchi Yang

Marketing Manager
具備了線上和線下品牌經營、B2C 和 B2B 領域的行銷以及數位媒體等方面 8 年以上的專業知識,善於將艱澀的解決方案、工程師語言轉譯成行銷文案、影片字幕、型錄、EDM或網站關鍵字,並且能在有限的預算下將效益最大化,以報表做呈現,能單打獨鬥亦能團體作戰,曾多次出差往返兩岸與東南亞等城市,可接受外派與常駐性質工作。
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訊連科技 CyberLink / 挑戰全球最快臉部辨識技術!
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私立實踐大學(台北校區)(台灣)
Taipei, Taiwan
Taiwan

Professional Background

  • Current Status
    Employed
  • Profession
    Global Marketing Mgr.
    Marketing Strategy Planner
    Copywriter
  • Fields
    Internet of Things (IoT)
    SaaS / Cloud Services
    Software
  • Work Experience
    10-15 years (6-10 years relevant)
  • Management
    I've had experience in managing 1-5 people
  • Skills
    Word
    PowerPoint
    Excel
    Microsoft Office
    Google Analytics
    Google Ads
    Facebook廣告投放
    123ddesign
    Canva Grapic Design
  • Languages
    English
    Professional
  • Highest Level of Education
    Bachelor

Job Search Preferences

  • Current Status
    Open to opportunities
  • Desired Job Type
    Full-time
    Interested in working remotely
  • Desired Positions
    Marketing Manager
  • Desired Work Locations
    Taipei City, Taiwan
  • Freelance
    Non-freelancer

Work Experience

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行銷經理

Jul 2023 - Present
New Taipei City, Taiwan
公司為全球首屈一指的多媒體影音軟體及數位創意編輯軟體服務及AI臉部辨識、人型辨識技術開發商。職務內容以專案形式執行管理各項行銷工作,達成SEO優化、網站流量與Sales leads成長等目標。 工作內容: *數位行銷: 數據分析、eDM規劃設計與發佈監控 *內容行銷: SEO策略研擬、執行 *網站專案管理: 網頁設計製作優化、使用者行為分析等 *公共關係: 新聞稿撰寫與發佈 *展會活動: 規劃B2B類型線上線下中大型研討會、說明會、展會 CyberLink Corp. (5203.TW) is the world leader in multimedia software and AI facial recognition technology. Currently responsible for: *Digital Marketing (Regional & Global markets): -Lead generation and performance marketing -Email marketing (newsletters, lead nurturing, drip campaigns) -Data analysis *Content Marketing : -SEO keyword research and strategy planning -Content creation (long-form, short-form blog articles) -LinkedIn posts creation *Website Project Management: -Webpage design & production -User behavior analysis and webpage optimization Public Relation: -News drafting & release Events: -Planning B2B online and offline events.

行銷總監

Feb 2021 - Jul 2023
2 yrs 6 mos
Taipei City, Taiwan
公司主要為系統整合商,提供客戶顧問與專案服務,需透過建立品牌形象以贏得更多B2B客戶信任。任職期間從無到有建置行銷團隊,並規劃、主導各項線上線下活動。透過廣告操作代理軟體的銷售,同時建立操作自有品牌產品知名度。 工作內容: *建立公司行銷團隊(管理2-3人) *規劃、建置公司官網,包括GA後台 *負責行銷策略擬定、線上下活動、廣告(Google, Facebook)預算、進度控管 *負責廣告(Google, Facebook)投放、成效分析與優化 *規劃公司社群媒體(FB粉絲團、Youtube、Linkedin)曝光內容 *規劃B2B類型線上線下中大型國際研討會、說明會、展會 *海外客戶(SEA, UAE)客戶關係維繫 Experience Highlight: *公司官網規畫建置 *2023泰國海外專案記者發佈會籌辦(人數100人+) *2022官網流量YoY成長441% *2021海外線上媒合會取得開發專案200萬 *文書軟體產品銷售YoY成長87% WGC provide consulting/project delivering services for the digital transformation of governments and enterprises, as well as project services in IT fields, as an exclusive distributor for foreign application development platform and information security related software. 2+yrs experence that specialized in: - Build the marketing team (2-3 member) - Planning and building the company's official website - Lead the team to achieve phased goals - Responsible for marketing activities, advertising (Google, Facebook) budget, progress control - Responsible for advertising (Google, Facebook) placement, performance analysis and optimization - Plan for the company's social media (Facebook, Youtube, Linkedin) content and schdule - Planning B2B online and offline events, such as international seminars, presentations, and exhibitions - Responsible for international customer, partner (SEA, UAE) relationship maintenance
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產品行銷

Sep 2015 - Oct 2020
5 yrs 2 mos
Taipei City, Taiwan
工作內容: *經銷商銷售渠道維繫、經營、庫存控管 *負責電商平台(Yahoo, MOMO, PChome, UDN)銷售 *規劃行銷活動、廣告(Google, Facebook)預算、進度控管 *規劃廣告(Google, Facebook)投放內容 *規劃公司社群媒體(FB粉絲團)曝光內容 *規劃線上線下行銷活動 Experience Highlight: *輔銷內容設計(中英雙語, 35堂for end-user課程, 輔佐全球sales銷售) *2020電商H2檔期活動規劃,獲得銷商單件商品全球最高訂單 Worked in a second-tier subsidiary company of New Kinpo Group called XYZprinting, it is the number one global brand in desktop 3D printing products and services (till 2023). 5yrs+ experence that specialized in: - Sales channels, distributors maintenance, product operation, inventory control (APEC, mostly TW region) - Responsible for e-commerce platform (Yahoo, MOMO, PChome, UDN) sales (TW region) - Planning online/offline marketing activities, advertising (Google, Facebook) budget, progress control (TW region) - Content planning of advertising (Google, Facebook in Mandrin) - Plan for the company's social media (Facebook, Youtube, Linkedin for TW region) content and schdule

行銷企劃

Aug 2014 - May 2015
10 mos
Taipei City, Taiwan
工作內容: *藝人社群維護經營 *爭取商演機會、活動經費贊助 *安排藝人相關演出機會與執行 Experience Highlight: *爭取取得600萬RMB大型商演機會(花皙蔻) *參與電視活動執行規劃(2015湖南春晚、造夢者、MOMO魔法小學堂) 1yrs experence that specialized in: *Sponsorship and proposals for commercial performances and events *Arranging related performance opportunities and execution *Network volume monitoring (Weibo, Facebook)

Education

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Bachelor of Business Administration (BBA)
應用外語學系
2010 - 2013

Licenses & Certifications

TOEIC - 850

ETS
Issued Mar 2020
No Expiration Date

Google Analytics Individual Qualification

Google
Expiration Date: Apr 2020