Turnover 150 M Euros/14 countries incl. Russia and Turkey Member of the zone management committee. Steering of the go-to market strategy and the brand portfolio in the zone 4 main brands . Achievements : - Strong sustained acceleration of growth: +10% in 2012, +15% in 2013. - Concentration of brand on core categories and star launches with multi-brand approach by category. - Price alignment with Western Europe resulting in price decreases up to 20% compensated by a volume growth +40% . - Value creation through Increased commercial productivity and optimization of education resources.

Turnover 5 M/20 headcount + 15pax external distributor sales teams. Member of the country ExCom. Manage P&L and develop local business unit. Restart growth after 2009 crisis. Achievements : - Return to growth in 2010 +3%, strong acceleration in 2011 +8% in a declining market - 6% - Concentration of means on the most profitable 'crisis proof and under-potentialized category in Romania - Upskilling of marketing and sales team : team empowerment, redefinition, simplification and transparency of objectives, increased bonus for the most performing employees. 2009 L'OREAL BALTICS Riga General Manager Professional Products Division Turnover 3M/15 headcounts. Member of the country ExCom. Manage P&L and develop local business unit. Crisis management. Achievements : - Strict P&L management to break even in 2009 despite a 27% sales decrease during the crisis GDP - 15% . - Implementation of new credit policies to secure cash flow and recover customer credit, concentration of means on key clients; staff reduction and talent retention.

Turnover : 10M/7 countries Reporting to the zone general manager. Launch of Matrix as professional accessible/entry-level brand in Asia. Achievements : - Launch of Matrix in seven countries incl. China, Indonesia, Thailand and the Philippines reaching 16 000 salons - Tripled penetration of the professional division in China and South East Asia - Completely re-worked the product platform to match local expectations both in terms of price and performance. - Focus on three franchises with a blockbuster strategy.

Achievements : - Launch of Matrix in seven countries incl. China , Indonesia , Thailand and the Philippines reaching 16 000 salons - Tripled penetration of the professional division in China and South East Asia - Completely re-worked the product platform to match local expectations both in terms of price and performance. - Focus on three franchises with a blockbuster strategy. 2003 - 2004 L'OREAL DEUTSCHLAND MARKETING MANAGER KÉRASTASE 20M DÜSSELDORF