• Crawled articles from various websites and built an NLP ensemble model: Text-CNN, Logistic Regression, and LightGBM, achieving an accuracy of around 91%.
• Analyzed article content to calculate content similarity, then recommended related articles to readers, which improved click rates and page views.
• Integrated Google Analytics data, exported it to BigQuery and visualized it using Data Studio to help company partners grasp website traffic.
• Advertising optimization, analyzed the performance of different kinds of advertisements to the business department to sell ad slots.