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Palkin Singla
Digital Marketing Specialist | Social Media Optimization | Pay Per Click
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Palkin Singla

Digital Marketing Specialist | Social Media Optimization | Pay Per Click
Results-driven Digital Marketing Manager with expertise in SEO (on-page/off-page), PPC, SMM, content marketing, email marketing, and video editing. Skilled in managing teams, executing successful campaigns across platforms (Google Ads, Facebook, Twitter, LinkedIn, YouTube), and optimizing strategies for lead generation and brand growth. Adept at leveraging analytics, Google algorithms, and innovative tools to enhance client communication, online presence, and ROI. Looking to contribute strategic insights and leadership to drive impactful digital marketing initiatives.
RVS MEDIA LTD.
Kalpana Chawla Govt. Medical College - India
चण्डीगढ़, भारत
India

Professional Background

  • Current Status
    Employed
  • Profession
    Digital Marketer
  • Fields
    Advertising
    Digital
    Event Management
  • Work Experience
    4-6 years (4-6 years relevant)
  • Management
    I've had experience in managing 5-10 people
  • Skills
    seo
    smo
    PPC
    Email Marketing
    email marketing
    Online Reputation Management
    Whatsapp Marketing
    Linkedin Marketing
    Google Advertisement
    Amazon Advertising
    SMM
  • Languages
    English
    Fluent
    Hindi
    Fluent
  • Highest Level of Education
    Bachelor

Job Search Preferences

  • Current Status
    Ready to interview
  • Desired Job Type
    Part-time
    Remote Only
  • Desired Positions
    Digital Marketing
  • Desired Work Locations
    India
  • Freelance
    Part-time freelancer

Work Experience

Digital Marketing Specialist

Mar 2024 - Oct 2024
8 mos
Team Leadership: Supervised a team of marketing professionals, enhancing productivity and ensuring the successful execution of marketing campaigns. Pay-Per-Click (PPC) Advertising: Managed PPC campaigns that resulted in a 35% reduction in Cost Per Acquisition (CPA) while increasing lead generation by 25%. Online Reputation Management (ORM): Monitored and maintained a positive brand image online by addressing customer feedback and managing reviews. Google AdWords: Designed and implemented high-performing Google Ads campaigns, driving targeted trafc and conversions. WhatsApp and Telegram Marketing: Developed strategies for direct customer engagement through WhatsApp and Telegram, enhancing communication and promotional outreach. LinkedIn Marketing: Leveraged LinkedIn for B2B marketing by creating engaging posts, managing ad campaigns, and generating leads through professional networking. Google Algorithm Updates: Stayed informed about the latest Google algorithm changes to adjust SEO strategies accordingly, ensuring sustained search engine performance. YouTube Marketing: Created and optimized video content for YouTube, increasing channel subscribers by 40% and enhancing brand visibility. Client Communication: Maintained regular communication with clients to understand their needs, provide updates, and ensure satisfaction with marketing services. Graphic Design: Designed visually appealing graphics for digital campaigns, enhancing content engagement and brand consistency. Content Marketing: Developed and implemented content strategies that increased website engagement and supported overall marketing goals. Social Media Marketing (SMM): Executed targeted campaigns on platforms like Facebook and Twitter, increasing brand awareness and customer engagement. Facebook Marketing: Managed Facebook ad campaigns, resulting in a 30% increase in page likes and a 25% boost in post engagement. Twitter Marketing: Implemented Twitter strategies that led to a 20% increase in followers

Digital Marketing Specialist

Nov 2023 - Mar 2024
5 mos
WhatsApp and Telegram Marketing: Developed strategies for direct customer engagement through WhatsApp and Telegram, enhancing communication and promotional outreach. LinkedIn Marketing: Leveraged LinkedIn for B2B marketing by creating engaging posts, managing ad campaigns, and generating leads through professional networking. Google Algorithm Updates: Stayed informed about the latest Google algorithm changes to adjust SEO strategies accordingly, ensuring sustained search engine performance. YouTube Marketing: Created and optimized video content for YouTube, increasing channel subscribers by 40% and enhancing brand visibility. Client Communication: Maintained regular communication with clients to understand their needs, provide updates, and ensure satisfaction with marketing services. Graphic Design: Designed visually appealing graphics for digital campaigns, enhancing content engagement and brand consistency. Content Marketing: Developed and implemented content strategies that increased website engagement and supported overall marketing goals. Social Media Marketing (SMM): Executed targeted campaigns on platforms like Facebook and Twitter, increasing brand awareness and customer engagement. Facebook Marketing: Managed Facebook ad campaigns, resulting in a 30% increase in page likes and a 25% boost in post engagement. Twitter Marketing: Implemented Twitter strategies that led to a 20% increase in followers and enhanced brand interaction. Key Achievements: Increased monthly organic website trafc by 30% using inbound marketing techniques like blogging and social media engagement. Reduced overall PPC cost per click by 20% through optimized keyword strategies. Achieved a 40% increase in online sales through effective digital marketing strategies. Skills Gained: Prociency in digital marketing tools and platforms, including Google Analytics, SEMrush, and social media management tools. Advanced expertise in SEO, PPC, and content marketing strategies.

Digital Marketing Specialist

Sep 2023 - Feb 2024
6 mos
Bangalore Urban, Karnataka, India
Google AdWords: Designed and implemented high-performing Google Ads campaigns, driving targeted trafc and conversions. WhatsApp and Telegram Marketing: Developed strategies for direct customer engagement through WhatsApp and Telegram, enhancing communication and promotional outreach. April 2023 - Feb 2024 LinkedIn Marketing: Leveraged LinkedIn for B2B marketing by creating engaging posts, managing ad campaigns, and generating leads through professional networking. Google Algorithm Updates: Stayed informed about the latest Google algorithm changes to adjust SEO strategies accordingly, ensuring sustained search engine performance. YouTube Marketing: Created and optimized video content for YouTube, increasing channel subscribers by 40% and enhancing brand visibility. Client Communication: Maintained regular communication with clients to understand their needs, provide updates, and ensure satisfaction with marketing services. Graphic Design: Designed visually appealing graphics for digital campaigns, enhancing content engagement and brand consistency. Content Marketing: Developed and implemented content strategies that increased website engagement and supported overall marketing goals. Key Achievements: Increased monthly organic website trafc by 30% using inbound marketing techniques like blogging and social media engagement. Reduced overall PPC cost per click by 20% through optimized keyword strategies. Achieved a 40% increase in online sales through effective digital marketing strategies. Skills Gained: Prociency in digital marketing tools and platforms, including Google Analytics, SEMrush, and social media management tools. Advanced expertise in SEO, PPC, and content marketing strategies. Strong leadership and team management capabilities. Excellent analytical skills for monitoring campaign performance and making data-driven decisions. Adaptability to evolving digital marketing trends and technologies.

Digital Marketing Specialist

Jul 2022 - Aug 2023
1 yr 2 mos
Email Marketing: Led the end-to-end execution of personalized email campaigns, achieving a 45% increase in email open rates and a 20% increase in sign-up conversion rates. Team Leadership: Supervised a team of marketing professionals, enhancing productivity and ensuring the successful execution of marketing campaigns. Pay-Per-Click (PPC) Advertising: Managed PPC campaigns that resulted in a 35% reduction in Cost Per Acquisition (CPA) while increasing lead generation by 25%. Online Reputation Management (ORM): Monitored and maintained a positive brand image online by addressing customer feedback and managing reviews. Oct 2022 - Mar 2023 Google AdWords: Designed and implemented high-performing Google Ads campaigns, driving targeted trafc and conversions. WhatsApp and Telegram Marketing: Developed strategies for direct customer engagement through WhatsApp and Telegram, enhancing communication and promotional outreach. LinkedIn Marketing: Leveraged LinkedIn for B2B marketing by creating engaging posts, managing ad campaigns, and generating leads through professional networking. Google Algorithm Updates: Stayed informed about the latest Google algorithm changes to adjust SEO strategies accordingly, ensuring sustained search engine performance. Key Achievements: Increased monthly organic website trafc by 30% using inbound marketing techniques like blogging and social media engagement. Reduced overall PPC cost per click by 20% through optimized keyword strategies. Achieved a 40% increase in online sales through effective digital marketing strategies. Skills Gained: Prociency in digital marketing tools and platforms, including Google Analytics, SEMrush, and social media management tools. Advanced expertise in SEO, PPC, and content marketing strategies. Strong leadership and team management capabilities. Excellent analytical skills for monitoring campaign performance and making data-driven decisions.

Search Engine Optimization Analyst

May 2020 - Jun 2022
2 yrs 2 mos
Email Marketing: Created and executed personalized and segmented email campaigns to boost lead generation, improve customer retention, and drive sales conversions. Team Management: Supervised and guided a team of marketing professionals to achieve project goals, ensuring timely execution and quality output. April 2021 - Sep 2021 Pay-Per-Click (PPC): Managed PPC campaigns across Google Ads and social media platforms, achieving optimal ROI through keyword research, ad optimization, and performance analysis. Online Reputation Management (ORM): Monitored online feedback and reviews, maintaining a positive brand image and addressing customer concerns effectively. Google AdWords: Designed and implemented high-performing Google Ads campaigns, driving targeted trafc and conversions. WhatsApp Marketing: Developed WhatsApp marketing strategies to connect with customers directly, share promotional offers, and boost engagement. LinkedIn Marketing: Leveraged LinkedIn for B2B marketing by creating engaging posts, managing ad campaigns, and generating leads through professional networking. Key Achievements: Increased organic trafc through advanced SEO strategies and content optimization. Boosted ad performance, achieving improvement in conversion rates through PPC and Google Ads. Enhanced social media engagement , contributing to overall brand growth. Successfully trained and led a team of 10 members, improving productivity and campaign outcomes. Improved customer response time and satisfaction rates through proactive ORM strategies. Increased lead generation using LinkedIn and WhatsApp marketing campaigns. Skills Gained: Prociency in tools such as Google Analytics, SEMrush, Ahrefs, and Google Ads Manager. Expertise in social media and email marketing platforms. Strong leadership and team management capabilities. Advanced skills in PPC, ORM, and data-driven marketing strategies. Excellent communication and analytical skills to monitor and improve campaign effectiveness

Search Engine Optimization Executive

Feb 2019 - Apr 2020
1 yr 3 mos
Off-Page SEO: Conducted effective link-building campaigns, directory submissions, and social bookmarking to enhance the website's domain authority and organic trafc. On-Page SEO: Optimized website content, title tags, meta descriptions, and internal linking to improve rankings and user engagement. Utilized SEO tools to monitor and improve performance. Social Media Optimization (SMO): Managed and optimized social media proles across platforms to boost brand visibility and follower engagement. Designed and implemented creative content strategies. Email Marketing: Created, managed, and analyzed email marketing campaigns, improving lead generation and customer retention rates. Focused on personalization and segmentation for better results. Pay-Per-Click (PPC): Set up and managed PPC campaigns on Google Ads, ensuring optimal ROI through detailed keyword research, ad copy creation, and A/B testing. Google Ads Management: Planned and executed Google AdWords campaigns to drive targeted trafc and conversions. Monitored performance metrics and implemented strategies to optimize ad spend. Online Reputation Management (ORM): Monitored and maintained a positive brand image online by addressing customer feedback, managing reviews, and implementing ORM strategies. Key Achievements: Increased organic website trafc through a combination of SEO and content strategies. Achieved 30% growth in leads and conversions through targeted PPC and Google Ads campaigns. Enhanced brand awareness by increasing social media followers and engagement. Successfully improved email open rates and click-through rates through well-designed campaigns. Maintained a positive brand reputation online by effectively managing ORM practices. Skills Gained: Prociency in tools like Google Analytics, Ahrefs, SEMrush, and Google AdWords. Advanced expertise in PPC campaign management and budget optimization. Strong skills in ORM and social media management tools.

Search Engine Optimization Executive

Feb 2018 - Jan 2019
1 yr 0 mos
Responsibilities and Achievements: Off-Page SEO: Developed and executed off-page optimization strategies, including backlink building, directory submissions, and content outreach campaigns, resulting in improved domain authority and increased organic trafc. On-Page SEO: Optimized website content, meta tags, headers, and internal linking structures to enhance search engine rankings and user experience. Conducted keyword research and implemented strategies to target highvalue search terms. Social Media Optimization (SMO): Managed and optimized social media proles, planned engaging campaigns, and increased brand awareness and follower engagement across platforms such as Facebook, Twitter, LinkedIn, and Instagram. Email Marketing: Designed and executed email marketing campaigns to promote products and services, nurture leads, and enhance customer retention. Successfully achieved high open and click-through rates through personalized and segmented campaigns. Key Achievements: Boosted website trafc by X% through a combination of SEO and social media strategies. Secured high-quality backlinks, improving website rankings on Google SERPs. Increased social media engagement by X% through creative content and regular posting schedules. Achieved X% growth in lead generation through targeted email marketing campaigns.

Education

Bachelor’s Degree
Computer Science
-

Licenses & Certifications

Simplilearn
Issued Jan 2025
No Expiration Date