11/2023 - Sekarang
行銷與成長成果 Marketing & Growth Achievements
• 主導東南亞、日本、台灣及香港市場的跨境 eSIM/SIM 通訊產品行銷策略,負責供應商談判、廣告規劃與活動執行。
• 透過策略性 KOL 合作與跨產業聯名,成功提升產品流量並使品牌曝光度成長 50%。
• 規劃並執行區域性促銷與品牌活動,協助合作供應商實現 24.55% 的 GMV 成長。
• 與行銷、設計、客服與開發團隊協作,確保品牌訊息與視覺識別一致性。
• 因表現優異,於 2024 年下半年獲得特別晉升獎勵。
• Led marketing strategy for cross-border eSIM/SIM communication products across Southeast Asia, Japan, Taiwan, and Hong Kong, covering supplier negotiations, advertising planning, and campaign execution.
• Drove product traffic and boosted brand visibility by 50% through strategic KOL collaborations and cross-industry partnerships.
• Designed and executed regional promotions and brand campaigns, contributing to a 24.55% GMV growth for partner suppliers.
• Coordinated with marketing, design, customer service, and development teams to ensure brand consistency in messaging and visual identity.
• Recognized with a special promotion in the second half of 2024 for outstanding performance.