Promoted as a senior category management analyst. Currently executing: - iPhone 14 launch campaign e.g. campaign planning and ad package planning. - iPad big campaign targets setting and budget planning. - Supervising 1 team member who executes the big campaign of the category.

1. Big campaign exposure planning: Responsible for the monthly campaign and annual big campaign e.g. 618 mid-year celebration, 99 and Double 11 GMV target allocation; sales team proposal integration; promotion item review; mobile & tablet stock forecast. 2. Campaign marketing budget allocation: Voucher/ item rebate planning and category-budget control. 3. Mall brand accessories campaign: Campaign content/ layout planning and execution; newly launched product exposure arrangement; promotion product selection; in-app link building; joint brand project yearly sales target planning and execution. 4. Cross-department communication: Exposure banner booking; internal SOP planning; cross-category project integration. 5. Category analysis: Market survey; monthly sales analysis; campaign traffic analysis and improvement planning. 6. Others: Product promotion setting; campaign page system setting; schedule control, etc.