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Peter Su
Brand Building | Bilingual Communication | B2B Social Media Strategy | Campaign Implementation | Business Development Support
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Peter Su

Brand Building | Bilingual Communication | B2B Social Media Strategy | Campaign Implementation | Business Development Support
- 10 years of diverse experience in Marketing, with a strong focus on social media and brand building. - Experienced in content marketing for global B2B communication to drive awareness and engagement. - Expertise in initiatives for US and TW markets, spearheading online/offline campaigns and PR support on social media. - Highly competent in bilingual, visual, and verbal communication, with a keen eye for design and creativity. - Strong problem-solving skills in customer relationship management, project implementation, and campaign execution. - Passionate about driving brand vision, story, and identity through innovative ideas.
Logo of the organization.
KDAN
International Trade Institute, TAITRA
台南市, 台灣
Đài Loan

CV chính

Cập nhật vào lúc thg 1 19 2025

Trình độ chuyên môn

  • Tình trạng hiện tại
    Đã có việc làm
  • Nghề nghiệp
    Marketing thương hiệu
    Cộng đồng / Social Media
    Giám đốc Marketing toàn cầu
  • Lĩnh vực
    Trí tuệ nhân tạo/ Máy học
    SaaS/ Điện toán đám mây
    Du lịch
  • Kinh nghiệm làm việc
    6-10 năm (2-4 năm liên quan)
  • Kinh nghiệm quản lý
    I've had experience in managing 1-5 nhân viên
  • Kỹ năng
    Microsoft Office
    Communication
    Canva
    Illustrator
    Meta Business Suite
    LinkedIn Ads
    Filomora Editing Video
    Veed-io
    Google Ads
    ChatGPT
  • Ngôn ngữ
    English
    Chuyên nghiệp
  • Trình độ học vấn cao nhất
    Bachelor

Ưu tiên tìm kiếm việc làm

  • Tình trạng hiện tại
    Bật trạng thái tìm việc
  • Hình thức làm việc mong muốn
    Full-time
    Quan tâm đến làm việc từ xa
  • Vị trí làm việc mong muốn
    Brand Manager
  • Địa điểm làm việc mong muốn
    Taichung City, Taiwan
    Tainan City, Taiwan
    Taipei City, Taiwan
    Canada
    United States
    Singapore
    Kuala Lumpur, Malaysia
  • Freelance
    Freelancer bán thời gian

Kinh nghiệm làm việc

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Senior Brand Marketing & PR Specialist

04/2022 - Hiện tại
1. Strategic planning for global B-to-B social media communication (LinkedIn follower rose 217%) 2. Content marketing for global target audiences in business and customer fields 3. Planned and executed online/offline campaigns to increase social media followers and engagement. 4. Spearheaded strategic planning and creative development for Corporate Identity System revitalization. 5. Influencer collaborations/ affiliate marketing communications 6. Public relations & SEO support on the social media sides 7. Brand promotion support for the global market

Marketing Supervisor

04/2021 - 03/2022
1 yr 0 mos
Taipei City, Taiwan
1. Social media management (follower growth: FB +33% & IG +17%) 2. Updated the official website and launched an online shopping platform 3. Coordinated with overseas influencers and negotiated collaborations

Assistant Marketing Manager

07/2019 - 02/2021
1 yr 8 mos
Taiwan
1. Seasonal marketing plans for the hotel (16 projects in total) 2. Social media management and customer relationship management (follower growth: FB +97% without Ads) 3. Collaboration and negotiation with travel agencies and influencers

Marketing Assistant

07/2014 - 09/2017
3 yrs 3 mos
Kaohsiung City, Taiwan
1. Project management and Go-to-Market strategy for the Dream Mall mobile application (30K downloads in 30 days) 2. Customer relationship management and customer loyalty program (Total Members: 70K) 3. Information security management and administration representative

Facebook Page Manager

09/2013 - 06/2014
10 mos
Kaohsiung City, Taiwan
1. Arranged the promotional plan for the Art Center 2. Posted any related information creatively for managing the Facebook Page of the Art Center 3. Organized online-to-offline marketing events, and handled social media relations work

Học vấn

Bằng Thạc sĩ Quản trị Kinh doanh (MBA)
2018 - 2019
Mô tả
- Established fluent and comprehensive English Skill in writing, listening, speaking, and reading courses and workshops - Gained knowledge of Business Plans, Digital Marketing, Brand Management and International Trade - Founded and organized different projects such as Sandwich Industrial Forum and Wake-up Café, workshops like Sunday Cinema and a social media channel called Vietnam Holy Zia - Voted as the class leader in my second term
海洋科學系
2010 - 2014
Các hoạt động xã hội
Volleyball Team Player, Student Association Event Coordinator and Chairman
Mô tả
- Accumulated transferable skills and experience in event coordination, project management and information research through extensive courses and activities - Developed marketing skills by taking courses of Innovation and Implementation, Social Media Marketing and Creative Thinking

Bằng cấp & Chứng chỉ

TOEIC Gold Certificate

TOEIC® Program
Thêm số CCCD: 21392557
Phát hành vào 10/2021
Không có ngày hết hạn

Google Analytics Individual Qualification

Google Analytics Certified Partner
Thêm số CCCD: 32592360
Ngày hết hạn: 05/2020