Senior Digital Marketing Specialist with nearly 5 years of experience in building and optimizing full-funnel digital strategies across multiple platforms — from media planning, performance campaigns, to analytics and automation. I specialize in data-driven marketing, leveraging insights and technology to optimize ROI, reduce acquisition costs, and transform marketing results into tangible business outcomes. Throughout my journey, I have successfully: • Led multi-channel campaigns that increased website traffic by +30%, high-quality leads by +180%, and revenue by +20% YoY. • Achieved Top 10 Google rankings for 100% of brand-related keywords through integrated SEO–SEM strategies. • Reduced CPA by 25% and improved marketing efficiency by 40% through campaign optimization and automation. • Conducted internal training programs to upskill the Marketing team in Performance Marketing, Analytics, and KPI measurement. I bring a balance of strategic planning and hands-on execution, with strong capabilities in media optimization, data analytics, and team leadership — enabling businesses to achieve measurable, scalable growth.