Leadership & Collaboration • Conducted internal training programs on Performance Marketing, SEO/SEM, Analytics & KPI frameworks. • Worked with P&R, Research and BD teams to ensure unified digital strategy execution. Media Planning • Developed data-driven media plans across YouNet’s member companies, aligning channel strategy with growth and sales objectives. • Coordinated execution timelines to ensure campaigns launched on-track and aligned with expected business outcomes. Campaign Management & Optimization • Managed multi-channel campaigns using continuous performance monitoring to inform optimization decisions. • Connected marketing KPIs with sales pipeline metrics to measure real business impact. Performance Tracking & Analytics • Monitored campaign performance using Google Analytics, Meta Ads Manager and Looker Studio dashboards. • Translated analytics into actionable insights on user behavior and market trends to inform decision-making. • Analyzed competitive landscape using SimilarWeb, Google Trends & category data to inform strategy. Website Development & SEO • Led the end-to-end design and development of corporate websites: UX/UI structure, content layout, tracking setup and on-page SEO. • Optimized website performance using technical data (page speed, scroll depth, heatmaps). Key Projects • Vietnam e-Commerce Intelligence Report 2025 (YouNet ECI): Led the integrated communication campaign. Generating 779 leads, 151 MQLs, more than 30 articles mentioned (Tuoi Tre, Zing, Cafebiz, Cafef…), elevating brand authority and industry recognition nationwide. • Ecommerce Report H1/2025 (YouNet ECI): Managed the performance-driven campaign. Generating 600 leads, 173 MQLs, 18 SQLs and 4 deals, directly contributing to the business revenue of the research division. • SocialTrend Product Launch (YouNet Media): Led the integrated launch campaign for the SocialTrend product, driving 2,830 product trial sign-ups and surpassing initial user acquisition targets during the early growth phase. • Banking Report 2025 (YouNet Media): Generating 363 leads, converting into 159 MQLs, 61 SQLs and 6 client meetings with major financial institutions significantly expanding the enterprise sales pipeline. • SEO Growth Campaign (YouNet Media): Developed and executed a data-driven SEO - SEM strategy that increased organic traffic by 30%, with 100% of target keywords ranking in Google Top 10 and 30% in Top 1 - 3, strengthening overall brand visibility across search. • Website Development (Head Office): Comprehensive design and development of member company websites (younetgroup.com, younetmedia.com, youneteci.com)

Media Planning: Built paid media plans based on forecasted conversion rates and CPA targets across Facebook & Google. Campaign Management & Optimization: Optimized ad creatives, landing pages, and targeting to maximize conversion rates. Performance Tracking & Analytics: Using Google Analytics, Search Console, Tag Manager, Keyword Planner, and Google Trends to analyze campaign data and enhance ad performance. Website Development & SEO: Designed and optimized WordPress and Ladipage landing pages to enhance user experience, loading speed, and conversion performance. CRM & Marketing Automation: Managed CRM platform (OMICall) synchronized lead data from all channels, created automated customer care workflows, and structured lead assignment for the Sales team.