Avatar of Phoebe Cheng (鄭楚誼).
Phoebe Cheng (鄭楚誼)
E-commerce Consultant/ English and Mandarin teacher
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Phoebe Cheng (鄭楚誼)

E-commerce Consultant/ English and Mandarin teacher
“Making positive impacts” has always been the ultimate aim in my life and career, and marketing and teaching are the best two ways to achieve goals and create values. My competencies: product/project management, English/Mandarin teaching skills, social media marketing, Marketing Strategy, Google Analytics, strategic negotiation, customer management
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Rakuten Taiwan
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National Chi Nan University
New Taipei City, 台灣
Taiwan

Professional Background

  • Current Status
    Unemployed
  • Profession
    Brand Marketer
    Digital Marketer
    Foreign Language Educator
  • Fields
    Ecommerce
    EdTech
  • Work Experience
    6-10 years (4-6 years relevant)
  • Management
    I've had experience in managing 1-5 people
  • Skills
    Google Analytics
    Project Management Skills
    Event Planning & Management
    Teamwork
    Communication
    Teaching English as a Second Language
    NAHAleve2
    Google Drive
    Canva
    Mandarin Teaching
  • Languages
    Chinese
    Native or Bilingual
    English
    Professional
    Spanish
    Beginner
  • Highest Level of Education
    Bachelor

Job Search Preferences

  • Current Status
    Ready to interview
  • Desired Job Type
    Full-time
    Interested in working remotely
  • Desired Positions
    Project Manager/Language Content Editor
  • Desired Work Locations
    Taipei City, Taiwan
    New Taipei City, Taiwan
  • Freelance
    Part-time freelancer

Work Experience

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E-commerce Consultant

Jul 2017 - Dec 2021
4 yrs 6 mos
Taipei City, Taiwan
• Won the Grand Prize of Rakuten Global Award in March 2019, was selected as an outstanding employee by Rakuten Global HR Recruiting Team and was interviewed in the recruiting film • Continuously achieved genre target for 10 months and rapidly help two new-opened merchants grow with MoM +120% (revenue>1M in 3 months) • Managed 2 members to organize and conduct monthly marketing campaigns and yearly special events for furniture, bedding and home decoration genre (over 300 merchants) to accomplish assigned revenue and Ad goals • Specialize in different marketing tools (i.e. Google Ads, SEM, SEO, Facebook, IG, Line@ etc.) and data analysis to enhance UU, CVR, AOV and Revenue of merchants in charge • Discover the newest industrial trend with merchants and suggest them to reach precise customers and obtain more followers with appropriate online channels and social media strategy • Acted as the speaker of a main marketing campaign event for over 80 merchants and convinced them to join yearly E-commerce event with over 90% participation rate
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Product Specialist

Mar 2015 - Jul 2016
1 yr 5 mos
New Taipei City, Taiwan
• Orchestrated 4 British companies and sales teams with online conferences for achieving marketing strategy and monthly KPI, and obtained the first Certified Trainer TextHELP of Read&Write in Taiwan • Managed products and worked closely with design and sales teams to conceptualize marketing materials, campaigns and monthly eNewsletter (10% CTR) with skillful integration of Facebook and Google Analytics to stimulate ROI • Organized proposals (Google, iCarnegie, TextHELP) for several universities, city government organizations and products were officially purchased in 2016 • Enhanced UEO of products and established SOP for customer service which resulted in 40% sales growth rate
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Certified English Teacher

Oct 2012 - Oct 2014
2 yrs 1 mo
Tainan City, Taiwan
• Trained 6 students and won the championship of Reading Theater in South Area English Speech Contest in 2014 with innovative performance pattern • Conducted interactive and interesting teaching skills to involve all students in English learning, and improved student's learning aspects through different practicing activities (Listening/ Reading/ Speaking/ Writing) • Co-edited English plays with colleagues and performed in 6 public "Story House" projects which resulted in 30% up student growth rate • Directed 60 students with an American teacher, remained 85% students every season, and built up firm trust with parents and students by applying diverse teaching methods

Education

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Associate’s Degree
Tourism and Hospitality Management
2009 - 2012
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Bachelor’s Degree
Foreign Languages and Literatures, General
2008 - 2012

Licenses & Certifications

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Institute of Chinese Language Teaching INC. (ICLT)
Issued Dec 2024
No Expiration Date
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NAHA Associate for Holistic Aromatherapy
Issued Aug 2022
No Expiration Date
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Korea Design Craft Association (KDCA)
Issued Jan 2022
No Expiration Date
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ETS
Issued May 2019
No Expiration Date
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Grand Prize of Rakuten Global Award

Rakuten Inc.
Issued Mar 2019
No Expiration Date
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Google
Issued Sep 2015
No Expiration Date
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Texthelp Ltd. UK
Issued Sep 2015
No Expiration Date
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Certification of Teacher Training Courses

Joy Enterprises Organization
Issued Mar 2013
No Expiration Date
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華語領隊結業證書

交通部觀光局
Credential ID: 第101華020033號
Issued Aug 2012
No Expiration Date
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華語導遊人員考試及格證書

考試院
Credential ID: 專普導字第002211號
Issued Jun 2010
No Expiration Date