Hanguk Kitchen is your personal gateway to a Korean Food Haven. An entitlement to all Korean food lovers in Singapore. Our goal is simple; to create experiences for our community through a common hobby that everyone identifies with — Food.
As the Head of Consumer Business, I oversee procurement, sales and business development for all things direct to consumer as well as digital. Under my charge, I led my team to achieve Top 5 sales in Groceries F&B category during 10.10 and 12.12 campaigns on Shopee within 6 months of my tenure.
I oversee all of Hanguk Kitchen's 14 digital and consumer platforms - Shopee, Qoo10, Lazada, Ezbuy, eCapitamall, GrabFood, GrabMart, FoodPanda, PandaMart, Deliveroo, NTUC Marketplace, Hangukkitchen.com as well as its retail presence in Cold Storage and Sheng Shiong.