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Andy Chou
Product Manager
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Andy Chou
Product Manager
No intro yet.
個人接案 freelancer
元智大學 Yuan Ze University
台灣台北市
Taiwan
Professional Background
Current status
Unemployed
Profession
Digital Marketer
・
Project Manager
・
Project / Product Management
Fields
Digital
・
Information Services
・
Computer Networking
Work experience
6-10 years (6-10 years relevant)
Management
I've had experience in managing 1-5 people
Skills
Google Analytics
Facebook Marketing
Project Management
Product Management
Languages
Chinese
・
Native or Bilingual
English
・
Fluent
Highest level of education
Bachelor
Job search preferences
Desired job type
Full-time
・
Interested in working remotely
Desired positions
Project Manager、PM、專案經理、UX、網站企劃、產品企劃
Desired work locations
Taipei City, Taiwan
Freelance
Non-freelancer
Work Experience
產品 / 行銷顧問
個人接案 freelancer
・
Full-time
Mar 2023
-
Present
產品經理
燒賣研究所 - 一銓顧問有限公司
・
Full-time
Apr 2022
-
Feb 2023
・
11 mos
Taipei City, Taiwan
透過分析銷售漏斗數據發現,因商品單價偏高,消費者考慮週期長,導致流失率高且轉換率低 。制定並執行入門商品策略「燒賣尋星計劃」,成功提升產品線營收 30%。 透過使用者訪談和 User Journey 分析,發現客戶對課程「技能價值」的需求,並在課程產品中增加相應的內容,成功提升使用者滿意度 20% 和 100% 產品營收。 領導並協調跨部門團隊透過推出「燒賣尋星計畫」的 MVP,在兩週內收集到 500+ 用戶的反饋,成功縮短 50% 的產品企劃時間。
共同創辦人
泰閣築有限公司
Aug 2017
-
Jan 2022
・
4 yrs 6 mos
【產品管理】主導 3 品牌 / 專案定位受眾、蒐集市場數據資料、分析潛在贊助者輪廓及痛點,並據此規劃產品組合及訂價、行銷推廣策略,成功提高目標受眾轉換率達到 18% 【數位行銷】執行廣告投放工作、持續優化投放,並定期彙整相關數據、分析過往廣告成效,預算執行率至少達 95%。 【專案管理】根據專案目標制定工作計劃、追蹤成效與解決問題,專案目標達成率 90%。
行銷專員
快豹科技有限公司
・
Full-time
Dec 2014
-
Dec 2016
・
2 yrs 1 mo
Taipei City, Taiwan
.策劃並執行內容行銷,期間獲得獲得多家業內指標媒體轉載,並於部落格累積超過 5,000 位行銷人訂閱 ( 0 > 5000),創造每年至少 6 萬次額外曝光。 .優化電子報格式與內容,提升開信率 25% 與點擊率 20%。 .策畫並執行 SEO 策略,重點關鍵字持續於 Google 第一頁曝光。
Education
元智大學 Yuan Ze University
Bachelor of Business Administration (BBA)
・
國際企業學系
2008 - 2012
Licenses & Certifications
PMP
Project Management Institute (PMI)
Credential ID: 3777363
Expiration Date: Feb 2027
Google Project Management
Coursera & Google
Credential ID: EK6X24T83GHQ
Issued Jun 2023
・
No Expiration Date
產品經理學習營 - 銀色證書
商業思維學院
Credential ID: 327A54
Issued May 2023
・
No Expiration Date