• Developed creative video concepts, including ideas and scripts for reels, aligning content with strategic objectives of the Ministry. • Created engaging content ideas and captions for social media feeds, enhancing audience engagement and promoting tourism initiatives. • Collaborated with various teams to ensure consistent messaging across platforms and campaigns. • Monitor and analyze the performance of content to refine strategies and improve engagement.

• Conceptualized and produced creative content for reels and videos, including thematic ideas and captions for each social media post. • Established social media pillars and developed an umbrella campaign strategy for a year, aligning content with brand objectives. • Assisted in managing social media accounts, monitoring engagement metrics, and implementing improvements based on performance analysis.

• Collaborated with clients to gather product and service information, ensuring the development of effective advertising strategies. • Crafted targeted advertising copy designed to resonate with specific customer demographics, promoting various products and services.

• Researched and delivered timely coverage on important news related to the Badan Pemeriksa Keuangan RI, ensuring accuracy and relevance. • Developed innovative story ideas that became trending topics, driving readership and engagement for Warta Pemeriksa BPK RI Magazine.

• Provided in-depth coverage of anticipated and breaking news across various sectors, with a focus on local government, legal, and environmental issues. • Produced high-quality articles under tight deadlines, demonstrating the ability to work efficiently in high-pressure environments.

• Managed daily operations, including staff management, work schedule preparation, and assignment of duties. • Engaged with customers on the sales floor, providing assistance and ensuring a positive shopping experience. • Conducted administrative tasks related to inventory management and data organization for incoming and outgoing goods.