Key Result Areas: As per my current role I am accountable for managing product uptake of Shell Lubricants across key accounts through stakeholder communication including virtual engagement and orchestration of digital marketing content. Developing and sustaining solid relationships with key clients that bring in the most income for the company New Product Launch: Developed Fit for Market Portfolio” adding USD 400K in profits Sales Strategy: Enhanced sales of premium grades by three folds by experimenting with an innovate route to market. Doubled penetration from 30% to 60 % Key Account Management: Managed more than 70 accounts including franchise workshops (FWS&IWS) and Team 0f 4 people Business Development: Achieved Sales Targets successfully every year up to 95%

As Area Sales manager, I successfully achieved sales targets, Improved sales in the department by 1500,000 AED in 18 months, and actively coordinated in developing a new sales incentive scheme that was adopted across our company. Led the marketing of a diverse range of the company's products which included fast-moving consumer goods/ consumer durables and represented the company at trade fairs and exhibitions. Coordinated with suppliers to ensure the progress of existing orders, achieved sales target, handled business & product development.

As Sales executive, I actively liaised with management to examine customer contract terms/ request approval and process sales orders accurately & timely. Attained entire sales targets and liaised with top management to ensure maximum operational efficiency & total customer satisfaction. Consistently maintained existing clients, monitored competitor activities, documented daily work in lead development & sales.Amplified ongoing revenue from existing customers by 100% by encouraging product implementation and utilization.

Possessing excellent interpersonal, communication & organizational skills with proven capabilities in team management & relationship management. Well experienced in providing customer service & support to clients. Manage existing distributors of the areas assigned; Roll out annual HSSE Distributor programmes; To work closely with the distributor and their staff members in meeting annual targets; Training and Development of the Distributors Sales Organisation; To ensure the Key Performance Indicators for Volumes & Gross Margins are delivered as per plan.; Work with the Functional Managers to implement the Market Space strategies.; Work with the B2B Executive in developing and maintain strong relationships with customers within the B2B markets.; Providing Management Information Reports on monthly basis.; Providing cover in absence of Lubricants Managers in area management role.; To carry out market analysis on competition, gather market intelligence in order to plan out sales promotional activities properly; Effective management of branding activities in order to build strong brand presence in the markets; Increase market penetration to develop & increase the retail base.