Responsibilities:
Responsible for sales, digital advertising, media, and database marketing services, providing marketing consulting services for the life science industry, pharmaceutical companies, medical device companies, and government agencies.
Plan and manage cross-departmental (media, IT, finance, administration) project processes, and collaborate with teams to complete tasks such as interviews, digital advertising, and PR events.
Achievements:
Achieved over 5 million TWD in personal sales performance.
Launched a selected vendor guide during a medical exhibition, expanded brand awareness through offline interviews, and increased website traffic by 30% with social media ads.
Assisted clients in formulating marketing plans, increasing performance conversion rates by 5-10% and product visibility by 20%.
Maintained a client retention rate of over 90%, enhancing customer loyalty.
Built a network of over 80 key opinion leaders (KOLs) including overseas, foreign, and local pharmaceutical, medical device, and biomedical industry managers, government officials, and clinical personnel.
Experienced in cooperating with the top 3 international media news agencies and purchasing from over 20 domestic media outlets.