- Lead a team of 6 to dedicate in customer’s success and takes on new initiatives, introducing dominant solutions to the needs of 10+ key accounts - Successfully spearheaded the development of overseas(GCR) markets for both web and app businesses, resulting in an impressive year-over-year profit growth of +244%. - Consistently exceeded the set targets and maintained an exceptional achievement rate of +150%+ for more than a year, demonstrating a consistent track record of surpassing expectations. - Devised a comprehensive scheme & structure for the re-org to make sure every team member get motivated and keep the momentum to grow, resulting in each personal performance +20% - Nominated as the “Best employee of 2022” and won the Bronze award of “Make it exciting for everyone to do business 2022Q4”

AnyMind Group (Google Certified Publishing Partner) is one of the fastest-growing technology companies in Asia, developing solutions in marketing and advertising, along with human resource industries. With company’s proprietary AI-driven matching engine, we provide businesses and professionals with a suite of solutions to achieve greater efficiency and scale. - Lead monetization strategy for publishers (Programmatic sources/Ad formats/Content module/SEO/ Digital transformation) - Lead and grow with publishers (ASO, Multi-channel acquisition, Product consultancy, Industry insights & Trend analysis, Fraud traffic analysis) - GCPP Solution Expert (AdMob, Google Ad Manager, GA, Firebase)

Orchestrated the optimization of apps' Subscription and Ad Monetization revenue through in-depth market analysis and user behavior insights. - Achieved a remarkable 250% increase in subscription revenue by exploring and leveraging premium features, enhancing in-app/ out-app subscription exposure and strategies to recover or retain subscribers, etc. - Drove a significant 160% growth in ad revenue by introducing new ad placements with user segmentation and establishing partnerships with leading platforms such as Admob, AdX, FAN, and Mopub, among others. - Provided oversight for high-budget campaigns, including Google UAC and Apple Search CPI. Ensured a positive return on investment (ROI) through meticulous monitoring and optimization efforts. - Monitored key metrics such as DAU/MAU, user retention, conversion rate, renewal rate, etc.

Growth Hacker

- Supervised a team of 6 members to rocket sales on Amazon with digital marketing programs across landing page campaign, KOL marketing, email marketing, and local media exposure - Organized and streamlined working process between teams by systematizing working flow

- Developed and executed comprehensive digital marketing plans to boost sales for clients on Amazon; clients include Delta, Pioneer, Quanta and Hop Lion, etc.

- Responsible for the brand Antar Penguin ranging from manufacturing, marketing to customer relationship management - Programmed and implemented a 3-month crowdfunding project on Makuake (Japanese crowdfunding platform); Attained 7.75 Million Yen and Garnered 115+ local media exposure - Optimized production process by boosted production efficiency by 60%; Reducing 40% of production cost by TWD 1.8M+