-Led a small creative team to produce cohesive digital and print marketing materials -Advised on branding direction and strengthened the brand’s visual identity and voice -Conducted food photography and photo editing for marketing content -Assisted in food tasting and concept evaluation for menu development -Provided feedback on social media mockups, menus, and in-store posters to ensure brand consistency

-Served as the main point of contact for nationwide Local Store -Managers regarding deployment and delivery of marketing materials and merchandise -Assisted in proofing and quality assurance for new posters, displays, and merchandise (color accuracy, sizing, and layout adjustments) -Maintained and updated Excel inventory sheets to track merchandise fulfillment across branches -Collaborated with the R&D team on seasonal menu development and product trials

-Assisted in the creation of graphic materials for the use of the marketing department -Served as a thoughtful advisor, working with Sales department -Analyzed past marketing initiatives and revamped the company's marketing efforts to keep readers and attract new ones