* * HEAD (CMO Level) - Digital | Integrated Multi-Channel Marketing | Web | Social | Mobile | eCLM ) , Digital/Social Strategy, Marketing Automation, Social Media Strategy,Integrated offlilne/online/Contact Center Business Development,Marketing Automation, eCommerce Strategy, Digital Transformation.Managing a team of 250 plus professionals. Here are some of my few achievements : ▪ Increased 43% annual compound growth rate in number of Visitors for a leading online branded software downloads company, 57% annual compound growth rate in number of Page views. 25% annual compound growth rate in number of Downloads.1.8 Million total visitors with 10.8 Million Page Views. ▪ Conceptualized and designed "Strategic Reverence Enhancement Execution Plan" using over 26 tested proven social commerce revenue enhancement concepts, over 63 conversion optimization concepts , that influence opportunity creation and close business at various level for a leading B2C eCommerce company. Measured conversion and velocity to see which programs move prospects through the revenue funnel faster.The project has yielded in net revenue enhancement of over US!12 Million for the client. ▪ Attracted 800,000 new customers in less 30 days, resulting $4.6 million annual revenue. Improved retention, for a leading US B2B surgical equipment selling company with over 1800 distributors worldwide and their partners using the platform to differentiate, communicate and share value content using our ecommerce CMS tool and SEM marketing platform. ▪ Decreased Shopping Cart Abandonment for a leading UK based customized merchandise company unique print-on-demand and ecommerce services. Partnered with client to help them improve their shopping cart abandonment and find a web analytics vendor. We helped them reduce their shopping cart abandonment rate from an already low 35% to just 15% thus saved $10 million annually in operating costs through common customer systems across global operation

* Associate Vice President (Enterprise CRM Solutions) Cambridge Technology Enterprises Ltd (www.ctepl.com) I managed multiple CRM Practices of SAP-CRM, Siebel Retail, Manufacturing, Manufacturing and Health-care verticals , Epiphany, Pivotal, Saleslogix and Salesforce.com. I was responsible for end-to-end account management and client relationship of these practices including execution, getting business and ensuring smooth delivery, competency building, recruitment, resource management, partnership & alliances etc. I was also responsible for managing operations for entire CRM Practice at CTEL, Bangalore leading a team of 150 professionals.

Client # : A leading South Indian producer of Chlor-Alkali products in the world with US$ 300M export turnover, with presence in over 80 countries and over 11000 dealer and distributor selling over 60 different products. The company also manufactures Castor Derivatives and Fatty Acids. It has the unique distinction of being the pioneer of the Bipolar Membrane Cell Technology from Donora, Spa, Italy, in India. Role: SAP CRM Process Analyst- Four Member Team Work Profile : CRM Territory & Marketing Management customization and implementation : Duration: 6 months ongoing : Currently involved in the development of Territory Management, Product Proposals Assortment , Marketing planning, Campaign management, Lead management, Closed-loop marketing analytics, Customer segmentation, Personalization, Trade promotion management modules & customization for the client.

My twenty months of AB Minacs, has provided a strong foundation for my career. This is the company which gave exposure towards customer centric business strategy and eCRM initiative. I have done several "VOC" assessments for leading clients like MBNA CANADA, JP Morgan Chase, Prudential Life and many more who were Transwork Clients. I have successfully completed six customer strategy consulting projects, one such project is given below:-

• Developing custom marketing dashboard concepts for client reporting via Excel o Reporting on key metrics, analysing and interpreting trends and providing actionable insights based on available analytics data • Analyzing the effect of different online and offline channels on each other and developing and implementing innovative strategies for improvement and growth. • Analyzing online user behavior, conversion data and customer journeys, funnel analysis and multi-channel attribution • Performing ROI analysis to evaluate efficiency and effectiveness of different marketing campaigns o Performing ad-hoc analytics and conversion optimization consultancies for clients and influencing conversion optimization strategies with solid analytical data