● Led the development and enhancement of Kreditplus Mobile app, focusing on payment features, payment by agreement, and PPOB ● Successfully launched a recurring payment feature, increasing on-time installment payments by 15%. ● Initiated and managed the development of deeplink marketing, increasing user app engagement duration by 13%. ● Spearheaded the centralization of CMS, responsible for the end-to-end process of development.

● Conducted in-depth research on the Bank Indonesia website, which resulted in a comprehensive list of shortcomings and improvement recommendations. ● Delivered training and seminars on user-friendly web design to the communication division of Bank Indonesia. ● Initiated the integration of disability-friendly features into the Bank Indonesia website. ● Created clear and comprehensive documentation in the form of a PRD, which can be used as a reference for implementing the website redesign project.

● Handled the RCTI+ application across multiple platforms including web desktop, mobile web, iOS, Android, and iPad. ● Managed various CMS aspects of RCTI+ including content, interactive features, and user-generated content. ● Led the end-to-end development of the RCTI+ app for iPad and Music+ feature in collaboration with Trebel, increasing user session durations by 10%. ● Launched Short+ feature, a user-generated short video platform, boosting user registrations by 20%.

● Conducted pre-release competitor analysis and spearheaded data-driven business & product development, shaping Shopee Video's initial success. ● Crafted data-driven QC dashboards and reports, boosting BI efficiency by 20% and fueling user engagement & revenue (+20%). ● Managed the development and enhancement of the QC portal for QC Agents, increasing operational efficiency by 30%. ● Collaborated with regional teams to refine SOPs and qualifications for video content approval.

● Boosted client engagement & revenue 20% by driving multi-channel marketing campaigns (monthly meetings, online promotions, social briefings). ● Spearheaded content creation (150+ editorial plans, designs, copy) for a team of creatives, managing all social media for Bicara Project. ● Managed 30+webinars and online classes, collaborated with over 100 KOLs, and oversaw trade promotion, visibility, online and offline activation, resulting in a 58% increase in conversion rate.

● Managed the development of the Etanee mobile app, enhancing features to improve user engagement and functionality. ● Spearheaded the development of the Etanee Point of Sales (POS) system for B2B marketing strategies, which doubled the number of B2B users. ● AARRR-powered growth strategist: Implemented a data-driven plan that ignited a 20% engagement surge within just 3 months with 10+ successful campaigns, boosting B2C and B2B retention by an average of 15%.