Rumaisyah Binti Yahya is the founder of Sasha Rumaisyah Yahya Studio, a boutique digital branding and content agency based in Dubai that serves an international clientele, including Monaco and London. Her studio is recognized for blending luxury marketing, personal branding, and wellness-driven strategies, providing tailored solutions for public figures, entrepreneurs, and boutique brands who want to strengthen their presence and influence in the digital space.
Established in mid-2021, the studio has grown into a multidisciplinary agency that focuses on creating authentic and impactful online identities. Working across industries such as fashion, wellness, hospitality, and fitness, Rumaisyah and her team provide expertise in visual storytelling, image strategy, content production, and reputation consulting. The aim is not only to elevate a brand’s appearance but also to ensure its values and identity are communicated with consistency and clarity across all platforms.
Rumaisyah’s professional philosophy is rooted in precision and intentionality. She believes effective branding should emphasize quality over volume, focusing on long-term value instead of short-lived trends. This refined approach appeals to clients who seek discretion, individuality, and thoughtful execution in building their digital identities. Luxury hotels, fashion brands, and wellness-focused businesses have turned to her studio for curated strategies that highlight professionalism while retaining personality and authenticity.
Her branding journey was shaped by her success in building a personal Instagram following of more than 200,000 users. Through consistent engagement, meaningful storytelling, and collaborations, she gained valuable insight into how digital influence is created and sustained. This experience allowed her to transition from influencer to advisor, equipping her to guide others in digital reinvention, reputation recovery, and narrative rebuilding. Services such as SEO integration and online presence management have since become key parts of her agency’s offerings.
Beyond branding, Rumaisyah’s work is influenced by her background as a certified yoga and fitness instructor. She incorporates elements of mindfulness, movement, and balance into client strategies, offering a unique perspective that integrates wellness with business identity. This approach resonates particularly with clients who value authenticity and lifestyle alignment, ensuring their branding reflects both style and substance.
Through her studio, Rumaisyah Binti Yahya also empowers women entrepreneurs and professionals, helping them gain confidence and control over their digital presence. Her work emphasizes strategic visibility, independence, and sustainable growth, making her agency a trusted partner for those seeking branding that goes beyond visuals to create meaningful and lasting impact.