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賴玟蒨
Product manager
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賴玟蒨

Product manager
-7年多的行銷企劃經驗,從品牌到實體通路的規畫與執行(2年為電商平台) -舉辦超過50場全台巡迴講座及各門市教育訓練 -擁有國內外參展經驗(珠寶/酒) -國外知名集團連繫主窗口、負責數個品牌的年度規劃及執行 -擅於各部門廠商間的溝通協調及專案時間的控管與分配 -數位廣告投放、社群經營及KOL合作 -產品生產專案的管控與執行 -各種實體活動規劃與執行EX:全國調酒師大賽、品酒會、上市發表會
Marvel spirit LTD
FU JEN CATHOLIC UNIVERSITY
萬華區, 台北市, 台灣
Taiwan

Professional Background

  • Current Status
    Unemployed
  • Profession
    Brand Marketer
    BTL Marketer
    CBO, Chief Brand Officer
  • Fields
    Consumer Goods
    Tourism
  • Work Experience
    6-10 years (6-10 years relevant)
  • Management
    I've had experience in managing 1-5 people
  • Skills
    Negotiate Agreements
    Efficient
    Marketing Strategies
    Communication Skills
    Project Completion
    Project Planning
    PowerPoint
    Canva
    word
    Communication
    Microsoft Office
  • Languages
    English
    Intermediate
  • Highest Level of Education
    Bachelor

Job Search Preferences

  • Current Status
    Ready to interview
  • Desired Job Type
    Full-time
    Interested in working remotely
  • Desired Positions
    品牌企劃、專案管理、事業開發
  • Desired Work Locations
    Taipei City, Taiwan
  • Freelance

Work Experience

Product Manager

Jul 2022 - May 2024
1 yr 11 mos
1.Annual Marketing: Developed and executed annual plans, boosting brand awareness and market share, and launched five new brands. 2.Channel Development: Expanded and maintained key sales channels like 7-11 and Carrefour, ensuring successful new product launches. 3,Advertising: Managed print and social media ads to increase brand exposure and sales. 4.Digital Community: Enhanced online engagement and fan interaction through strategic digital content. 5.Influencer Collaboration: Managed influencer partnerships, achieving significant exposure within a budget of under NT$10,000. 6.Cross-Industry Projects: Created and executed cross-industry collaborations, such as whiskey with luxury camping and ice cream with liqueur, driving brand innovation and revenue. 7.Event Management: Organized over 30 events and participated in major exhibitions, boosting brand visibility and market presence.

Senior Marketing Specialist

May 2020 - Jun 2022
2 yrs 2 mos
1.Brand Event Management: Communicate with the overseas headquarters, write, plan, and execute brand marketing and media activities based on the annual plan, and provide analysis and recommendations on effectiveness. 2.Online Advertising Planning: Manage the fan page, coordinate collaborations with bloggers and influencers, and conduct Facebook ad placements. 3.Product Packaging Design: Design new packaging, coordinate with suppliers, and plan promotional events in stores. Launch two new packaging products annually. 4.Media Promotion: Write press releases, handle media and magazine promotions, and enhance brand awareness. 5.Sales Support: Provide sales tools and support to boost sales performance. 6.Cross-Industry Partnerships: Actively seek and negotiate cross-industry collaborations to expand market opportunities.

Marketing Executive

May 2017 - Oct 2017
6 mos
1.Conceive and develop efficient and intuitive marketing strategies 2.Monitor progress of campaigns using various metrics and submit reports of performance 3.Collaborate with managers in preparing budgets and monitoring expenses

Product Marketing Specialist

Mar 2015 - Feb 2017
2 yrs 0 mos
1.Develops new marketing strategies and campaigns based 2.Provides expert direction and insight to marketing staff members throughout each project or campaign 3.Tracks marketing strategy results closely and creates detailed reports with data analysis and other feedback

Account Executive

Sep 2013 - Aug 2014
1 yr 0 mos
1.Providing support for clients by learning about and satisfying their needs 2.Presenting and demonstrating the value of products and services to prospective buyers 3.Compiling and analyzing data to find trends

Education

Bachelor of Advertising and Public Relations
2013 - 2013