• Ｍanaged a team for 5 members. • Elevated team capabilities in strategic planning and operational execution by standardizing workflows and promoting knowledge sharing. • Coordinated cross-functional collaboration to provide digital strategies and solutions. • Operated key client accounts in performance and branding, including those in the Telecom, Banking, Streaming, and Maternal/Infant sectors. • Managed maternal and infant client campaigns, resulting in a 10–20% uplift in ROAS. • Implemented advanced ad strategies with media, reducing overall CPC by 9% and CPA by 95% for a telecom client. • Earned The Best Communicate Display Award in Google's Train The Trainer program.

• The pioneer in our team who used the new platform (Meta, Google DBM), helped to build up the workflow, and trained the members. • Mainly serving the clients aiming at branding, some of clients aiming at performance. (e.g. KAO, Kimberly-Clark, GSK, Adidas, Estee Lauder, L'Oréal, etc.) • Executing Google, Facebook, DBM online advertisements. • Organizing, monitoring, strategizing and optimizing online campaign. • Data analysis of Google, Facebook, DBM and DCM. • Digital training for agencies in GroupM.

• Managing a team of 3 members. • Executing Google,YouTube and Yahoo online advertisement. • Organizing, monitoring, strategizing and optimizing online campaign. • Negotiating with clients and agency staff about the details of performance.

• 定期活動檔期安排,協助發想內容/活動,並安排進駐廠商. • 每日業績追蹤. • 協助南西店第一次與大學畢展合作展出,擔任百貨主要溝通窗口.