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shawn hsu

Build brands that grow—not only in awareness, but in conversion, efficiency, and business impact. With nearly 10 years of experience in marketing strategy and execution across healthcare, self-pay medical services, and e-commerce, I focus on translating brand vision into structured, measurable outcomes. My work spans full-funnel marketing transformation, performance framework development, and cross-functional collaboration to ensure brand execution aligns with operational targets. I lead with a style that emphasizes team empowerment, data-driven decisions, and sustainable business planning. ✅ Selected Highlights: - Consistently delivered double-digit CAGR in customer growth while maintaining cost efficiency and exceeding lead generation targets. - Built and scaled brand strategies across diverse customer segments—from seniors in hearing care, to younger consumers in laser vision correction and aesthetics. - Combine marketing and operational perspectives to ensure execution drives business outcomes, including the implementation of digital tools to streamline workflows, improve conversion, and reduce service costs. #MarketingStrategy #BrandLeadership #GrowthMarketing #GoToMarket #TeamManagement #HealthcareMarketing #CustomerAcquisition #PerformanceMarketing
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