1. Built a full-funnel digital marketing plan using TikTok Ads (awareness), Meta Ads (engagement & retargeting), and Google Search Ads (conversion).
2. Conducted audience research and crafted a content strategy with short-form videos, testimonials, and WhatsApp CTAs, targeting students, moms, and young professionals.
3. Managed a Rp 50,000,000 media budget and achieved projected results: 1M reach, 50K clicks, 5K leads, and 500 active partners, earning a final score of 89.72/100 and an Excellent Student Certificate