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Sofia Han
Product Marketing Operation Lead | Kakao Webtoon Indonesia
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Sofia Han

Product Marketing Operation Lead | Kakao Webtoon Indonesia
Hello! Thanks for visiting my page. I am Sofia. A creative, empathetic, value-driven, and an adapter problem solver. Experienced in social media and growth marketing positions, in addition to customer service in a tech company, I am eager to impact any professional projects with a proven track in creative research, planning, and analyzing marketing or campaign activity results for making an impact. Let's connect!
Kakao Entertainment
IPB University
Jakarta, Indonesia
印度尼西亚

精选履历

最后更新于 2024年10月29日

专业背景

  • 目前状态
    就职中
    正在积极求职中
  • 专业
    行销管理
  • 产业
    出版
    媒体
    广告技术 / 行销技术
  • 工作年资
    4 到 6 年 (4 到 6 年相关工作经验)
  • 管理经历
    我有管理 1~5 人的经验
  • 技能
    Google Suite
    Trello
    Meta Business Suite
    Social Media Content Creation
    Git
    CSS
    Communication
    Canva
    Google Drive
  • 语言能力
    English
    中阶
    Indonesian
    母语或双语
    Korean
    初阶
    Japanese
    初阶
  • 最高学历
    大学

求职偏好

  • 预期工作模式
    全职
    对远端工作有兴趣
  • 希望获得的职位
    Customer Care, Social Media Specialist, Management/Graduate Trainee, Marketing and Communication, Data Administration
  • 期望的工作地点
    Jakarta, Daerah Khusus Ibukota Jakarta, Indonesia
  • 接案服务
    兼职接案者

工作经验

Product Marketing Operation Lead

2023年9月 - 现在
Indonesia
- Plan & set budget monthly webtoon update seasons/end seasons events, new Release webtoon promotions, webtoon to-drama/movie promotion, and thematic theme campaign promotions, which collect 100.000 Daily Unique Users in average and total real GMV IDR 1,2 Billion in September 2023 to May 2024. - Align the communication between the Indonesia Operation Team (Designers, Social Media Specialist, Performance Marketing) and the Korean Business Team for running day-to-day business operations, - Develop the assets request sheet to increase work effectiveness. (SLA 3 days planning, 2 days designing, 1-day Design QC, 1 day translating contents for Contents Provider’s approval). - Translate Indonesia’s contents to Korea & make approval documents draft for the contents provider (Author/webtoon studio partners). - Set various kinds of App/Web banners. - Analyze performance data of each event and campaign category with CRM and CS.

KOL Talent

2023年3月 - 现在
Jakarta, Indonesia
Freelance Nano KOL | Lovelia MG, Evalora MG, CrowdFun Kompasiana Job Description - Build brand/events hype and awareness on social media through the project briefs and rules from a variety of clients. Account: @sofiecoffe | Niche: Lifestyle, Food, Review, K-Pop Enthusiast. - Clients: Hatari Biscuit, Samsung, SLBS, Rexona, Sari Ayu, Rudy Hadisuwarno, McD, HappyMoonday, JXB Female Daily Network, K-Food Fest 2023 & 2024.

Marketing Coordinator: Kakao Webtoon Indonesia

2022年4月 - 2023年8月
1 年 5 个月
Jakarta, Indonesia
- Do User Acceptance Testing (UAT) for the Kakao Webtoon App Launch & revamp versions. - Localize the app campaigns and promotion assets from the Korean Business Team. - Deliver & coordinate the promotion plan (key visual and promotion assets) to Indonesia’s Operation team (Designers, Social Media specialists, Performance Marketing). - Research and build relationships with the Webtoon/Manga/Korean Lovers community in Indonesia online and offline, as the results our brand won the 'Google Play Best of 2022' in Category 'Best for Fun' and 'User's Choice App', and Successfully held 1st Batch of Supporter Program ‘Kakaovers (Kakao Webtoon Lovers)’ on March to July 2023.

Marketing Associate: KakaoPage Indonesia

2019年11月 - 2022年4月
2 年 6 个月
- Organize & Run KakaoPage Social Media (Make a content plan, schedule calendar, request assets to the designer, set the post, make & analyze insight sheet to successfully gain +50.000 Instagram followers and 10.000 Twitter followers by the end of 2021. - Making 3-5 ad copy for New Release webtoon promotion. - Research the social media trends. - Research the partnership opportunity and contact the KOL agencies for influencer marketing projects, which gain 3~5% New Users by collaborating content with RANS Ent & NAY. - Plan & execute in-app events and set up various kinds of App/Web banners. This contribute to an increase of 18% of Unique Users visitors, and 35% of real GMV in 2021.

Internal Communications Officer

2019年6月 - 2019年10月
5 个月
Jakarta, Indonesia
- Facilitate Employer Branding and L&D teams with writing the publication & announcements of the internal email newsletter and @peopleattiket Social Media. - Facilitate Employer branding team activities such as New Employee Onboarding event, ‘Bulan Olahraga & Kesenian Tiket (BURKET), Assalamualaikum, Tiket (Ied Day Events), and several team outings. - Facilitate talent acquisition team and employee branding to organize the event on job fairs, campus visits, and designing the web career projects.

Customer Service: Outreach Service

2018年11月 - 2019年6月
8 个月
- Manage the internal Instagram account for customer service (CSM Agents) Bukalapak, @csmheroes, which publicizes BukaBantuan’s agents behind the work and achievements. This account impacts (1.) Inspiring the agents to compete on bukalapak's Internal Hackathon (Hack-a-Fun), from only 1 person joining and winning the place from Hack-aFun 2018 to 3 teams winning the competition from several categories. (2.) Fun content segment ‘Heroes Quality Jomblo (HQJ)’, a dating app -in-IG Story content, in this account successfully breakthroughs 100% engagement from customer service agents, staff, and management. - Facilitate the internal BukaBantuan’s development offline events (Townhall, Developing Trainings, Fun Music/Movie Nights, Hari Konsumen Nasional Projects). - Assisted marketing branding team for the TV & Social Media Ads promotion BukaBantuan project with Dian Sastrowardoyo.

Customer Service Agent: Quality Assurance

2018年3月 - 2018年10月
8 个月
- Operating day-to-day 'Customer Service Google Sites' to write the promotion information from the marketing team to what CS Agents need (Categorizing the Promo banner, Period info, Voucher Code, and S&K). - Facilitating CS Trainer Team Activities. (Align with Admin Staff to book the place, Send Invitation & Training Schedule to CS Agents, Send the monthly refreshment test). - Facilitating CS Quality Control Activities (Book place for meeting, Notulence the meeting process). - Run the monthly internal surveys & conseling program to collect CS Agents opinions & feedback to management (BukaSharing).

Know Your Customer

2017年12月 - 2018年3月
4 个月
Know Your Customer (KYC) Data Validations: BukaDompet Job Activities: - Checking and entering user's data applications for registering BukaDompet Products (Bukalapak's Virtual Wallet).

Internship: Administration Staff

2015年1月 - 2015年2月
2 个月
- Handling registration & administration process, - Organize the patient & pet owner data - note the prescriptions and payment process on the petshop

学历

Marketing/Marketing Management, General
2013 - 2017
活动和社团
SUIJI SLP Japan Delegation | Magazine Redactors - Economics and Management Student Executive Board IPB | Technology and Information staff Management Student Executive Board IPB | Marketing and Communication AIESEC IPB | Goodwill International Scholarship Grantee
简介
Graduated on 2017 with undergraduate thesis title: The Effect of Non-Business Controlled Consumer Knowledge Source to the Consumer Decision of Using Online Culinary Discovery Platform Zomato
Community Services
2016 - 2016
活动和社团
SUIJI Service Learning Program
简介
1 year of Community Services learning based on rural people & environment in Indonesia (Bogor/Tegal/Yogyakarta/ Spermonde Island, provided by LPPM IPB/UGM/UNHAS) to Ehime, Japan rural Area. SUIJI SLP is the consortium initiate by 6 universities in Japan & Indonesia (Ehime U, Kagawa U, Kochi U, IPB U, UGM, and Universitas Hasanudin) sponsored by JASSO which focuses on establishing tropical agriculture, SGDs, and community service for students.

资格认证

RevoU
证照编号: SEFC-141024-01-1-00031
发照日期 2024年10月
永久有效
RevoU
证照编号: DMMC-300924-01-1-00196
发照日期 2024年10月
永久有效
RevoU
证照编号: DAMC-160924-01-1-00415
发照日期 2024年9月
永久有效
EF Standard English Test (EF SET)
发照日期 2024年4月
永久有效
RevoU
发照日期 2022年3月
永久有效

职场能力评价