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Avatar of 李芷蕙.
李芷蕙
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李芷蕙

主任
擁有八年的行銷領域經驗，這八年讓我擁有整合行銷的能力，能夠靈活運用線上和線下活動、平面及網路整合來達成行銷目標。此外，我具備強大的危機處理能力，無論是面對實體活動的現場應變還是數位行銷活動的滾動式調整，都能夠應對自如。
Logo of the organization.
商周集團Business Weekly Group
Logo of the organization.
世新大學 Shih Hin University
Taipei, 台灣
Taiwan

Professional Background

  • Current Status
    Employed
  • Profession
    Merchandiser
    ・
    Event Planner
    ・
    Marketer
  • Fields
    Digital
    ・
    Marketing / Communications
    ・
    Advertising
  • Work Experience
    6-10 years (6-10 years relevant)
  • Management
    None
  • Skills
    Word
    PowerPoint
    Excel
    ERP
    Project Management
    Time Management
    Illustrator
  • Languages
    English
    ・
    Intermediate
  • Highest Level of Education
    Bachelor

Job Search Preferences

  • Current Status
  • Desired Job Type
    Full-time
    ・
    Interested in working remotely
  • Desired Positions
  • Desired Work Locations
  • Freelance
    Non-freelancer

Work Experience

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Smart整合傳播處企劃組 主任

商周集團Business Weekly Group
Aug 2020 - Present
【專案執行經驗】 1. 數位整合專案規劃與執行 -影音結合文字：透過影音與文字廣編的規劃，將客戶的產品進行推廣 -影音節目：前期內容議題設定，後期評估自流量與廣告投放效益，使影片觀看數達到平均3萬/支 -線上整合線下：實體論壇內容與線上直播同步進行，並規劃後續社群擴散 2. 社群規劃經營 -金融客戶粉專維繫 -規劃貼文上稿 -規劃廣告投遞預算及分析成效 【個人工作特質】 1. 解讀客戶訊息並持續溝通確保雙方認知一致 2. 對時程敏感，確保專案順利執行 3. 同時掌握數個專案時會進行每日狀況統整，確保不同專案順暢執行 4. 能依據客戶需求變換執行方式以滿足客戶需求 5. 習慣進行跨部門溝通，並能清楚傳達需求
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資深專案企劃

靈智精實整合行銷傳播集團
Sep 2018 - Mar 2020
・
1 yr 7 mos
【專案經驗】 多元品牌活動規劃與執行 1. 美妝新品記者會及推廣活動 2. 酒商參展規劃及推廣活動 3. 菸商品牌精神推廣活動 4. 電腦品牌課程營隊活動 5. 品牌行銷需求規劃 6. 服裝品牌周年記者會策展 7. 人壽業尾牙活動

專案企劃

銓蔚整合行銷有限公司
Aug 2016 - Jul 2018
・
2 yrs 0 mos
【專案經驗】 1. 相機品牌CSR活動規劃與執行 2. 家電品牌新品推廣RoadShow 3. 酒商品牌婚宴活動

Education

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世新大學 Shih Hin University

Bachelor’s Degree
・
社會心理學系
2012 - 2016