Jul 2021 - Present
- Analyzed website performance and implement strategic improvements to increase traffic and user engagement.
- Led content marketing strategies for CakeResume’s blog by managing high-achieving interns and 10+ freelance writers for daily execution of tasks.
- Launched email marketing campaigns, driving conversions throughout the customer lifecycle.
- Executed GTM strategy for expansion to the Indonesian market, successfully drove and managed 3 successful large-scale event campaigns in one year.
- Worked with cross-functional teams to identify high-impact business goals, product optimization and marketing campaigns to boost growth.