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Stella Lee
Senior International Sales Representative
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Stella Lee

Senior International Sales Representative
With nearly 25 years of experience in international trade, I have worked extensively as an overseas sales professional, managing end-to-end operations. My expertise spans client and supplier development, price quotation, order processing, production coordination, shipping arrangement, and payment collection. I am well-versed in handling the full cycle of international business transactions, ensuring smooth communication between clients and manufacturers and delivering results with efficiency and reliability. Throughout my career, I have worked closely with several of the top 100 U.S. retailers, including Walmart, The Home Depot, Target, TJX Companies, and Ace Hardware. I also have a proven track record in new client development. Notably, I led the effort to establish a successful OEM partnership with Whirlpool in the U.S., India, and Chile — becoming their first Asian OEM supplier, with annual sales growing from zero to USD 3.6 million within just two years. I am a detail-oriented, responsible, and well-organized professional who can work independently while also thriving in team settings. I am fluent in English reading and writing, and proficient in ERP and SAP systems, particularly in areas such as order management, production tracking, and logistics coordination. Additionally, my background in Spanish enables me to communicate across multiple markets. These qualities and skills have consistently supported my ability to manage complex trade operations efficiently and build long-term client relationships.
Runique Co., Ltd.
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輔仁大學 Fu Jen Catholic University
台北市, 台灣
Taiwan

Professional Background

  • Current Status
    Employed
  • Profession
    Logistics Coordinator
    Import/Export Specialist
    Supply Chain Manager
  • Fields
    Food Production
    Furniture
    Manufacturing
  • Work Experience
    More than 15 years (1-2 years relevant)
  • Management
    I've had experience in managing 5-10 people
  • Skills
    Word
    PowerPoint
    Excel
    Communication
  • Languages
    English
    Fluent
  • Highest Level of Education
    Bachelor

Job Search Preferences

  • Current Status
    Ready to interview
  • Desired Job Type
    Full-time
    Interested in working remotely
  • Desired Positions
    PM/產品經理/專案管理
  • Desired Work Locations
    Taipei City, Taiwan
  • Freelance

Work Experience

Product Specialist & Client Service Representative

Runique Co., Ltd.
Part-time
Jul 2020 - Present
Taipei City, Taiwan
Due to the impact of the COVID-19 pandemic, I transitioned my career and am currently working at Runique Co., Ltd. as a Product Specialist and Client Service Representative. My responsibilities include product quality inspection, establishing and improving production processes, as well as overseeing warehouse operations, shipment control, material management, and inventory control. I also maintain long-term customer relationships, handle customer complaints, and implement improvement plans. Additionally, I have supported the company in implementing an ERP system for managing inbound and outbound shipments. Key Responsibilities & Achievements: * Established and monitored production standards; reviewed and tested initial product samples to ensure quality compliance. * Inspected, tested, and measured materials and products to meet specifications using precision instruments. * Collaborated with product teams to discuss inspection results and recommend corrective actions. * Identified and removed non-conforming products from the production line. * Developed and implemented product tracking and quality control systems; analyzed production and maintenance reports to identify issues. * Created a knowledge base documenting workflows and best practices to prevent recurring problems. * Assisted in ERP system implementation and optimized inbound/outbound shipment processes. * Provided after-sales product support and maintained strong customer relationships through calls and visits. * Ensured smooth operation and continuous improvement of customer service functions. * Managed customer service hotline, resolved complaints, and facilitated product information and application assistance. * Communicated customer feedback to relevant departments and proactively suggested operational improvements based on customer interactions.

Deputy Manager - Logistic Dept.

Feb 2018 - Jul 2019
1 yr 6 mos
Taipei City, Taiwan
In 2018, I joined Jollywiz Digital Technology Co., Ltd. as Deputy Manager in Logistic Department. As a subsidiary of the Gamania Group, I was responsible for domestic and international procurement across Taiwan, Malaysia, and Shanghai branches. The product range included first- and second-tier brands in beauty and skincare, food, consumer electronics, household goods, and health supplements. In addition, I managed cross-border warehousing, logistics, and sales channel expansion. Starting April 2018, I took over the purchasing operations with Malaysia’s well-known shopping platform Buymall, driving monthly transaction values from around NT$80,000 to NT$600,000 within a six months. Leveraging my experience in sales data analysis, I successfully developed and expanded B2C sales into B2B and B2B2C channels. During this process, I also helped develop several Taiwanese second-tier brands and supported their cross-border operations, effectively promoting products from Taiwan to overseas markets.

Senior Account Executive

Mar 2011 - Aug 2016
5 yrs 6 mos
Taipei City, Taiwan
At J.C. Grand Corp., I was responsible for international sales of screw and fastening accessories across key global markets including North America, the Netherlands, Finland, Australia, New Zealand, and India. In addition to managing and nurturing relationships with existing customers, I played an active role in several OEM development projects for globally recognized brands. Key responsibilities and achievements: * OEM Project Development: Collaborated closely with engineering and production teams on custom OEM solutions for major clients such as Whirlpool and ACE Hardware. * Key Account Management: Served as the main point of contact for large international clients, managing communication, technical specifications, price negotiations, and long-term business development. * New Client Acquisition: Secured two additional U.S.-based customers in the same year through targeted business development efforts, contributing to consistent annual revenue growth in the U.S. market. This role allowed me to gain hands-on experience in high-level international account development, OEM coordination, and strategic sales planning across multiple continents. It also demonstrated my ability to turn new business opportunities into long-term partnerships with measurable financial results.

Export Sales Manager

Feb 2009 - Jan 2011
2 yrs 0 mos
Taipei City, Taiwan
At Raysound, I served as Export Sales Manager with a focus on expanding the company’s business in the Middle Eastern market. I led international sales initiatives and worked closely with the export team to manage existing customer relationships while actively developing new markets and opportunities. Key responsibilities and achievements: * Market Development in the Middle East: Oversaw sales activities and customer development in key Middle Eastern countries, tailoring strategies to local market needs and successfully expanding the company’s regional presence. * Team & Client Management: Supervised the export team in maintaining and growing accounts, while personally engaging in high-level negotiations and long-term partnership development. * Sales Strategy & Performance: Designed and executed sales plans for different territories, consistently achieving company-set revenue targets through both traditional channels and digital platforms. * E-commerce Integration: Successfully introduced e-commerce into the company’s traditional B2B export model by launching and managing an Alibaba platform. This strategic move generated several new international clients and resulted in multiple confirmed orders, opening a new revenue stream. * Trade Show Execution: Led the company’s participation in the BIG 5 Building & Construction Show in Dubai, significantly boosting brand visibility in the region and attracting high-potential leads for follow-up. * Cross-functional Coordination: Worked closely with the production and logistics teams to ensure on-time delivery and quality control for overseas shipments.
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International Merchandising Specialist – Home Textiles

特力集團
Full-time
Jul 2008 - May 2009
11 mos
Taipei City, Taiwan
At Test Rite Group, I worked as an international product buyer specializing in bedding and related home textile products. My responsibilities included both finished goods procurement from Europe and North America, as well as sourcing raw fabrics for import into Taiwan for local manufacturing and finishing. Key responsibilities and accomplishments: Global Sourcing: Managed end-to-end procurement of home textiles and bedding from international suppliers, with a focus on quality, cost efficiency, and lead time. Also sourced raw materials (fabrics) from overseas and coordinated local production processes in Taiwan. Retail Channel Coordination: Worked closely with domestic retail operations teams to align product assortment and delivery schedules with in-store needs and sales performance. Gained firsthand experience in store-level demand planning and retail operations. Sales and Market Analysis: Conducted regular sales reviews and participated in market analysis to identify best-selling SKUs, monitor seasonal trends, and forecast demand. This data supported smarter inventory control and more accurate quarterly and annual buying strategies. Inventory & Cost Control: Took part in strategic inventory planning to balance stock levels and avoid overstocking, while optimizing order volumes and procurement timing to reduce costs. This led to improved inventory turnover and enhanced margin performance. Brand Management: Oversaw procurement and product planning for key licensed brands, including Wedgewood, ensuring that product design, packaging, and marketing met brand standards and appealed to the target market in Taiwan.

Senior Sales & Product Development Executive

Feb 2001 - Aug 2007
6 yrs 7 mos
Taipei City, Taiwan
At Comay, I was responsible for managing and developing key accounts in the North American market, including major retail chains and department stores such as JCPenney, Bed Bath & Beyond, H.G. Buying, The Home Depot and Target, etc. My role involved comprehensive account management—from order processing and shipment coordination to payment follow-up and customer complaint resolution. Additionally, I frequently worked at our Dongguan office in China, where I liaised directly with factories. This hands-on experience gave me a solid understanding of production workflows and a wide range of materials, including ceramic, polyresin, MDF, wood, stainless steel, metal, and plastic. I also had the opportunity to work at our U.S. branch office in New Jersey and attend the New York Textile Show twice a year. During these trips, I conducted in-store market surveys to gather firsthand insights on retail trends and price points, which were essential for product positioning and development strategies. Key responsibilities and achievements: * Client Relationship Management: Maintained strong relationships with existing clients by overseeing the full order cycle, including production monitoring, shipment scheduling, and payment collection. Handled customer feedback and ensured timely resolution of issues. * New Business Development: Proactively explored and developed new customer opportunities in the U.S. market through cold outreach, networking, and trade shows. * Product Development: Led the development of new products, collaborating closely with the design team to incorporate new materials and designs tailored to market trends and customer needs. * Supplier Sourcing: Identified and developed partnerships with new factories in both Taiwan and China, selecting manufacturers based on product requirements and customer specifications. * Trade Show Management: Planned and organized both domestic and international exhibitions, including booth design, sample preparation, and on-site meetings with buyers. * International Client Visits: Conducted regular business trips to meet with overseas clients, present new product lines, and strengthen long-term partnerships. * Market Research: Collected and analyzed market intelligence, including retail pricing, design trends, and competitor activity, to inform product strategy and positioning. * Sales Analysis & Forecasting: Reviewed sales performance, prepared year-end reports, and contributed to annual sales planning by setting realistic and strategic goals in collaboration with cross-functional teams.

Export Sales Representative

Jul 1996 - Mar 1999
2 yrs 9 mos
Taipei City, Taiwan
Started as a Sales Assistant and was promoted to Sales Executive within one year due to rapid learning, meticulous work habits, and a strong sense of responsibility. Handled export sales of fitness and wellness equipment for major U.S. retailers.For example, Conair Corporation. Key Responsibilities & Achievements: * Handled quotations, orders, L/Cs, and export shipments. * Coordinated with suppliers on new product development. * Maintained accurate documentation and streamlined internal processes. * Provided timely support and solutions to overseas clients. * Participated in trade show planning and client meetings. * Trusted for being meticulous with details and fully accountable for tasks.

Education

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Bachelor of Arts (BA)
西班牙文
1992 - 1996
Activities and societies
樂生服務社

Licenses & Certifications

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中國勞工安全衛生管理學會
Credential ID: 111N024A8010103
Issued Jul 2022
No Expiration Date