Managed and enhanced WhatsApp Meta API, Email, and Back Office products, delivering scalable and efficient communication solutions. Led cross-functional collaboration to drive innovation, improve user experience, and align products with business objectives. Key Responsibilities: - Led the end-to-end product lifecycle for WhatsApp Meta API, Email, and Back Office solutions, from ideation to execution. - Managed API integrations, ensuring seamless connectivity between systems and enhancing automation capabilities. - Collaborated with engineering, design, and business teams to optimize product performance and user experience. - Defined product roadmap and strategy, aligning with business goals and market needs. - Conducted data-driven analysis to identify opportunities for process improvements and feature enhancements. - Engaged with stakeholders to gather feedback and refine product functionalities. Key Achievements: ✅ Successfully integrated WhatsApp Meta API, enabling businesses to automate and personalize customer interactions. ✅ Launched key features, including: - Embedded Signup – Allow clients to sign by themselves through our product (Sandeza) - Product Catalog – Allow businesses to showcase and manage products directly on WhatsApp. - Carousel Messages – Improved user engagement through interactive multi-card messaging. - Message Templates – Enhanced customer communication with structured, pre-approved message formats. - WhatsApp Flow – Enabled seamless, guided customer interactions with step-by-step navigation. ✅ Improved email system performance by optimizing backend processes and reducing delivery latency. ✅ Enhanced Back Office tools for better operational efficiency and user management. With a strong focus on innovation, scalability, and user engagement, I contributed to shaping Sprint Asia’s communication solutions and improving customer experiences across multiple channels.

Worked as a part-time facilitator for the Product Manager Bootcamp, guiding and mentoring students through hands-on learning experiences. Recognized as an exceptional and creative facilitator, supporting around 50+ graduates and contributing to curriculum development and digital talent programs. Key Responsibilities: - Provided academic guidance and feedback on student progress and performance. - Facilitated open discussions on learning challenges to enhance student engagement. - Ensured students met Bootcamp completion standards based on Binar Academy guidelines. - Conducted assessments and mini-exercises to reinforce product management concepts. - Contributed to curriculum improvement, enhancing reading materials and course challenges for Product Management and UI/UX tracks. - Provided hands-on experience with JIRA, Confluence, and Miro as essential product management tools. Key Achievements: ✅ Named the most creative facilitator, consistently delivering engaging learning experiences. ✅ Mentored students across five waves of Product Management Bootcamp, with the following cohorts: - PM Wave 19 x UIX Wave 26 (Aug 2022 - Nov 2022): 17 PM students, 20 UIX students. - PM Wave 23 x UIX Wave 30 (Nov 2022 - Mar 2023): 9 PM students, 18 UIX students. - PM Wave 28 x UIX Wave 35 (Apr 2023 - Aug 2023): 20 PM students, 18 UIX students. - PM Wave 36 x UIX Wave 43 (Dec 2023 - Apr 2024): 6 PM students, 15 UIX students. - PM Wave 41 x UIX Wave 48 (May 2024 - Sep 2024): 14 PM students, 10 UIX students. ✅ Invited as a Digital Talent Accelerator (DTA) workshop speaker for key industry topics: - Stakeholder Analysis for Data Presentation (with KPK). - Project Execution (with Gerakan 1000 Startup). - 10 Kompetensi Digital (with Bank Mandiri).

GorryWell is a tech-driven company revolutionizing holistic wellness by integrating nutrition, mental health, and physical activity. Our mission is to empower individuals with innovative solutions that enhance their well-being through cutting-edge technology and user-centric design. Key Responsibilities: - Led the end-to-end product lifecycle, from ideation to launch, ensuring seamless execution. - Defined and communicated product vision, strategy, and roadmap, aligning with business goals and user needs. - Conducted market research, competitive analysis, and user feedback to drive innovation and improvement. - Collaborated with engineering, design, marketing, and operations to prioritize features and allocate resources. - Defined and managed user stories, epics, and acceptance criteria to provide clear, actionable requirements. - Advocated for users, ensuring exceptional experiences through data-driven product enhancements. - Monitored product performance, analyzed key metrics, and iterated features for continuous improvement. - Stayed updated on industry trends, emerging technologies, and best practices to refine product strategies. Key Achievements: ✅ Developed and launched a B2B wellness program with gamification, driving user engagement and holistic well-being. ✅ Integrated IoT devices to track physical activity, mindfulness, and nutrition, providing real-time health insights. ✅ Designed a personalized wellness ecosystem, allowing companies to support employee well-being effectively. This role has strengthened my ability to build data-driven, user-centric products, integrating technology with wellness solutions to enhance overall health outcomes.

WorkFit is a Health Benefits Management (SaaS) platform under OCBC Indonesia, designed to provide a holistic healthcare solution for MSMEs, enterprises, and employees. Our mission is to streamline HRIS processes while enhancing outpatient healthcare experiences through seamless, tech-driven solutions. Key Responsibilities: - Led the end-to-end product lifecycle, from ideation to launch, ensuring a seamless user experience. - Defined and executed product vision, strategy, and roadmap, aligning with business goals and user needs. - Worked closely with developers and designers from OCBC NISP (OneLabs) to build and refine the WorkFit app. - Conducted market research, competitive analysis, and trend evaluations to drive product innovation. - Defined features, product requirements (PRD), user stories, and acceptance criteria to ensure clear development goals. - Managed the product backlog, prioritizing initiatives based on business needs and user feedback. - Facilitated user studies and iterated on feedback to optimize the platform’s functionality. - Supported development teams in each release cycle by clarifying requirements, making priority calls, and determining release schedules. - Monitored product performance, analyzing key metrics to drive continuous improvements. Key Achievements: ✅ Implemented a cashless outpatient experience, integrating with 200+ clinics across Indonesia to enhance accessibility to medical services. ✅ Designed a dynamic outpatient benefits system, allowing companies to customize employee healthcare coverage based on their needs. ✅ Successfully collaborated with OCBC NISP’s tech team to develop a scalable, seamlessly integrated health benefits platform. This role has strengthened my expertise in building scalable SaaS solutions, integrating fintech with healthcare, and driving innovation in employee benefits management.

SwipeRx is a leading digital platform that empowers pharmacy professionals across Indonesia, the Philippines, Thailand, and Southeast Asia by streamlining pharmaceutical procurement, enhancing digital purchasing experiences, and optimizing pharmacy operations. Key Responsibilities: - Led the end-to-end product lifecycle, from ideation to launch, ensuring alignment with business goals. - Defined scope, objectives, and product requirements, translating business needs into clear development roadmaps. - Researched and implemented new technologies to enhance pharmacy procurement and digital purchasing. - Created PRDs, user flows, and system documentation in Confluence to align cross-functional teams. - Collaborated with UI/UX teams to develop intuitive interfaces and conduct user research (IDI, quantitative, qualitative). - Managed agile sprints, backlog grooming, and sprint planning, ensuring timely feature development. - Partnered with marketing, operations, and external stakeholders to gather requirements and drive product adoption. - Conducted usability testing and iterated designs based on stakeholder feedback. - Monitored product performance metrics using Amplitude to track feature adoption and user behavior. Key Achievements: ✅ Developed the "Transaction Module," a procurement feature that streamlines purchasing for pharmacies across Southeast Asia. ✅ Built a comprehensive master data system for pharmaceutical products, improving inventory accuracy and procurement efficiency. ✅ Enhanced the digital purchasing experience, making it more seamless and user-friendly for pharmacy professionals. ✅ Designed a dynamic promotions engine, enabling the marketing team to create and execute targeted campaigns efficiently. ✅ Successfully integrated SwipeRx’s CRM with Podio, enhancing customer relationship management and engagement. ✅ Implemented area assignment mapping via dashboards, optimizing distributor-pharmacy relationships and supply chain management.

Provided technical support and troubleshooting for Bank Syariah Indonesia (formerly Bank Negara Indonesia Syariah) during the live phase of their treasury system, ensuring seamless operations and system stability. Key Responsibilities: - Delivered technical support and troubleshooting for the bank’s treasury system to minimize downtime and operational disruptions. - Collaborated with banking teams to identify, diagnose, and resolve system issues efficiently. - Ensured system stability and performance by monitoring live operations and proactively addressing potential risks. - Provided technical guidance to bank staff, helping them optimize system usage and navigate technical challenges. - Worked closely with cross-functional teams, including IT, finance, and operations, to ensure smooth system functionality. Key Achievements: ✅ Successfully troubleshot and resolved critical treasury system issues, preventing operational bottlenecks. ✅ Ensured a seamless transition and stability during the live phase, minimizing risks for banking operations. ✅ Provided timely and effective technical support, improving system efficiency and user experience. Through these efforts, I played a crucial role in supporting the bank’s treasury operations and ensuring the successful implementation of their financial systems.

In HKB Development Ltd, I led ticketing system development and card game maintenance, ensuring efficient workflow, seamless user experience, and optimized game performance. Key Responsibilities: - Designed innovative business cases to enhance system organization, integration, and precision. - Created and documented conceptual designs, including flowcharts, wireframes, information architecture, and mock-ups using Figma. - Maintained comprehensive documentation for issues, milestones, and live-phase developments under Focus Software Development standards. - Implemented process improvements, transitioning from legacy systems to optimized workflows. - Conducted scenario testing for new features to ensure functionality and performance. - Provided vision and direction to Agile development teams and stakeholders, defining project requirements. - Developed product roadmaps, BRD (Business Requirements Documents), and FSD (Functional Specifications Documents) to guide development. - Assessed value and prioritized features using JIRA, managing sprint goals and task allocation for developers. Key Achievements: ✅ Designed and launched a ticketing system that streamlined support processes and improved issue resolution. ✅ Successfully maintained and enhanced card game functionality, ensuring seamless gameplay experiences. ✅ Implemented structured documentation and workflow improvements, optimizing efficiency and system organization. Through these initiatives, I contributed to enhancing game performance and operational efficiency while ensuring a smooth and structured development process.

On-site Business Analyst at PT. Nutrifood Indonesia Worked as a Business Analyst on-site at PT. Nutrifood Indonesia, supports business operations through system analysis, requirement gathering, and process optimization to enhance IT solutions. Key Responsibilities: - Gathered and analyzed business requirements to design and implement system solutions. - Assisted in creating business cases and translating functional requirements into technical specifications. - Designed databases and user interfaces to improve system usability and efficiency. - Prioritized requirements, developed conceptual prototypes, and created mock-ups to visualize solutions. - Collaborated with developers to ensure seamless translation of business needs into technical implementation. - Conducted testing and validation to ensure applications met business and user requirements. - Documented system processes, including procedural documentation and milestone tracking. - Provided ongoing support and troubleshooting to resolve system-related issues. Key Achievements: ✅ Successfully analyzed and streamlined business processes, improving system efficiency. ✅ Developed user-friendly database designs and interfaces, enhancing productivity. ✅ Ensured seamless communication between business and technical teams, leading to successful project implementations. Through this role, I contributed to optimizing IT processes and improving system functionality to support business operations at Nutrifood Indonesia.

As a Business Analyst outsourced from Emerio Indonesia, I worked on-site at Nutrifood Indonesia, supporting various divisions in building and maintaining IT systems to optimize business processes. Key Responsibilities: - Requirement Gathering & Documentation --> Collect user requirements and organize them to build new systems. -->Assist in developing business cases for system improvements. --> Document system flows, use cases, and technical specifications. Business & System Analysis --> Translate and simplify business requirements into functional and technical requirements. --> Design databases and interfaces to improve user experience. --> Work closely with developers to ensure requirements are met and implemented correctly. System Development & Implementation --> Create conceptual prototypes and mock-ups for system enhancements. --> Test developed applications to ensure functionality aligns with business needs. ERP System & Process Optimization --> Maintain and enhance Oracle ASCP and Demantra to ensure smooth ERP operations. --> Collaborate with various departments to improve ERP system functionality. Project Management & Stakeholder Collaboration --> Work closely with internal teams (Marketing, Sales, Audit, Plant, and IT) to ensure systems meet business needs. --> Archive project documentation from milestone planning to system go-live for future reference. Key Achievements: ✅ Developing dashboards and content management systems for multiple divisions, including Marketing, Promotion, Sales, and Audit, to enhance data management and decision-making. ✅ Maintaining and supporting the ERP system with Oracle ASCP and Demantra, ensuring seamless operations. ✅ Automating plant division processes, creating mechanisms to improve efficiency and streamline operations. This role allowed me to contribute significantly to Nutrifood’s digital transformation, improving business efficiency and system automation.

As a Business Analyst, I contributed to the financial industry by implementing high-performance financial applications to support banking operations and improve time-to-market efficiency. Key Responsibilities: - Delivered innovative financial applications to address banking industry challenges and improve operational efficiency. - Trained clients on Quantum's Treasury System, ensuring smooth adoption and effective system utilization. - Maintained business flow and system applications post-implementation to ensure seamless operations. - Configured and integrated MT SWIFT and BI-SSSS interfaces with Quantum's Application using XML and text files to align with banking requirements. - Analyzed and tracked financial data through SQL databases, utilizing queries to create view tables for Crystal Reports and improve data accuracy. Key Achievements: ✅ Delivered innovative financial applications to optimize banking operations and address time-to-market challenges. ✅ Trained clients on Quantum's Treasury System, ensuring smooth adoption and efficient use of the platform. ✅ Configured and maintained MT SWIFT & BI-SSSS interfaces, integrating Quantum's Application with bank systems using XML and text files. ✅ Ensured smooth post-live system operations, monitoring and maintaining business flow for optimal performance. ✅ Enhanced data analysis and reporting by leveraging SQL databases and creating view tables for Crystal Reports.