Marketing Campaigns: Lead the team from ideation to deployment of campaigns across 17 Far East Malls, include 360 omni-channel and digital-only campaigns Design & Copy: Oversee, manage and approve marketing materials for in-mall communications Events: Sourcing & overseeing of on-site installation and exhibition set-up Digital - Social Media: Work with social media retainer agency from directing content angle to eventual execution; develop social media campaigns and trend-jacking content Digital - CRM: Manage and develop loyalty programme (shopFarEast) to drive acquisition, engagement and retention of members throughout the customer journey Marketing Comms Planning: Plan and execute campaign comms & content strategy with media and ad agencies to drive key metrics for awareness, engagement, and member acquisition