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Terri Chen
Strategic Leader in Brand & Operations | Turning Executive Vision into Scalable Systems & Sustainable Brand Growth
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Terri Chen

Strategic Leader in Brand & Operations | Turning Executive Vision into Scalable Systems & Sustainable Brand Growth
A certified project lead and operations chief with 15 years of experience in client service, brand strategic planning, systematic management and company operations in the creative agency industry. Skilled at navigating critical challenges, identifying issues, and implementing effective solutions. Proficient in Microsoft Office, iOS, Google Workspace, AI and SaaS tools including Chatgpt, Perplexity, Notion, Asana, Relay.app and Canva. 10 THINGS ABOUT ME: 1. Skilled and self-disciplined project management expert 2. Passionate about workflow and organization behavior optimization 3. Attentive to client and team needs with empathy for project success 4. Enjoy cross-culture team collaboration and management 5. Embrace opportunities to step outside the comfort zone and learn new skills 6. Love starting things from scratch, whether in teams or solo 7. Prioritize health and wellness, transparent and open communications; avoid overtime 8. Jazz enthusiast — 20 years experience in tap dance; now learning jazz drumming and singing 9. Climbed the three most peculiar stones in Norway - Preikestolen, Kjeragbolten, Trolltunga 10. Keen backpacker and travel enthusiast
The Spor Space
Logo of the organization.
New York University
Taipei, 台灣
Taiwan

Featured Resume

Uploaded on Jun 3rd 2025
Uploaded on Jun 3rd 2025

Professional Background

  • Current Status
    Unemployed
  • Profession
    Communications
    Project Manager
    Strategic Planner
  • Fields
    Corporate Support
    Marketing / Communications
    Design
  • Work Experience
    More than 15 years (10-15 years relevant)
  • Management
    I've had experience in managing 5-10 people
  • Skills
    Microsoft Office
    Communication
    Canva
    Slack
    Notion
    airtable
    Asana
    Whimsical
    Google Workspace
    Apple iWorks
    Relay
    iOS
    Project Management
    Project Coordination
    Workflow Optimization
    Client Relationship Management
    Brand Strategy
    Branding & Marketing
  • Languages
    English
    Professional
  • Highest Level of Education
    Master

Job Search Preferences

  • Current Status
    Ready to interview
  • Desired Job Type
    Full-time
    Interested in working remotely
  • Desired Positions
    Project Director, Brand Strategic Consultant, Chief Operation Officer, Chief of Staff
  • Desired Work Locations
    Taipei City, Taiwan
    Taiwan
  • Freelance
    Part-time freelancer

Work Experience

Founder

The Spor Space
Freelance
May 2024 - Present
Taipei City, Taiwan
Project Management / Business Operation & Workflow Design / Brand Consultant / Career Coach / Design Advisor / Copywriter
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Chief of Staff

TransBiz
Full-time
Aug 2022 - Apr 2024
1 yr 9 mos
Taipei City, Taiwan
As Chief of Staff, my primary role involves supporting the CEO in formulating effective operational strategies for informed decision-making. Additionally, I initiated and coordinated projects, overseeing both domestic and international teams for planning and execution. After the company reorganization, I led a seven-member growth team, aiding internal startups in establishing core processes, business strategies, operational optimization plans, and brand identities. Following organizational restructuring, I led the consulting service team, internally redesigning departmental processes and system architecture. Externally, I orchestrated customer journeys throughout Q1 2024, guiding clients in goal setting and management, monitoring goal achievement rates and customer satisfaction, and adapting service content and resource allocation as necessary.

Project Director

May 2018 - Sep 2021
3 yrs 5 mos
Taipei City, Taiwan
My responsibilities include initiating concepts and strategies to meet client needs, motivating the design team, and nurturing client relationships. Our clients span various domains including retail, F&B, startups, manufacturing, and medical clinics. Selected clients: HTC Vive Arts, China Resource (Beijing/Jinan/Shanghai), Argo Yacht Club, YUN Estate Hotel, MMHG Hospitality Group.
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Senior Brand Consultant

Aug 2017 - May 2018
10 mos
Taipei City, Taiwan
As a strategic consultant and project manager, I collaborated with design teams to formulate branding strategies. This involved conducting market trend analysis, competitor research, and interviews with corporate stakeholders. From there, we developed corporate identity and application systems, while also offering branding workshop services. Additionally, I oversaw scheduling and budgeting for all design teams, developed annual PR plans, served as chief editor for company news and case studies, organized design exhibitions, and created and edited training content for branding seminars. Selected clients: BenQ Materials, 3D Manufacturing, Fubon Group, Bionime, Sun Chain Group, Formosa Farms.
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Brand Manager

Oct 2016 - Jul 2017
10 mos
Taoyuan City, Taiwan
Reporting directly to the CEO, I led the marketing team in establishing brand strategy, planning and executing marketing campaigns, coordinating domestic and international fitness events such as TaiSPO, IHRSA, and FIBO. Additionally, I collaborated with a strategic partner in Germany to develop boutique gym programs. Concurrently, I served as the company's spokesperson. In my capacity as branding head, I participated in weekly strategic meetings and monthly management meetings, contributing to organizational reform and the establishment of the German branch. I also designed and implemented branding workshops.

Marketing Manager

Mar 2012 - Sep 2015
3 yrs 7 mos
Taipei City, Taiwan
In my role, I led corporate branding and visual design projects, collaborating with interior, product, and visual design teams. I established work procedures and principles, contributing to the creation of a comprehensive wayfinding system for residential community projects in collaboration with over 30 local property developers and retailers. By the third year, our design team achieved a revenue of $9 million. Additionally, I worked with the product design team in a collaborative project with Barovier & Toso, a renowned Italian luxury lighting company. Together, we created a new series of chandeliers, blending Taiwanese design with Italian craftsmanship.

Marcom Project Manager

Apr 2002 - Oct 2008
6 yrs 7 mos
Taipei City, Taiwan
In this role, I gained valuable experience in project management while collaborating with design and production teams. Together, we developed branding strategies, design concepts, and marketing materials. I also validated Chinese and English copies for brand stories and marketing/sales materials. Our clients spanned diverse industries including high fashion, retail, luxury hotels, real estate, and arts and culture. Selected clients: JOYCE Boutique, Just Gold, Georg Jensen, WHY AND ½ , Single Noble, Regent Hotel Group, Ambassador Hotel, The Puli Shanghai, Park Place Shanghai, The Mall, Jasper Villa Xinyi, NIKE, National Museum of Natural Science, CHA CHA THÉ, XUEXUE Foundation, Park Lane by CMP.

Education

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Master’s Degree
Performing Arts Administration
1998 - 2000
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Bachelor’s Degree
English Language and Literature
1993 - 1997

Licenses & Certifications

Coursera
Credential ID: 4XNSQ4MNM2YJ
Issued Jun 2022
No Expiration Date
University of Pennsylvania - Coursera
Credential ID: XN75RBEUWRGB
Issued Jan 2022
No Expiration Date
Project Management Institute
Credential ID: 2149655
Expiration Date: Feb 2027